England Football Association (FA) to Develop NFT Platform

England’s Football Association, the FA, has revealed plans to launch a non-fungible-token (NFT) platform.

In a press release, the governing body said it is now looking for suitable partners to realize the project:

“We have today launched a Request for Proposal [RFP] tender process to appoint a partner to build a long-term Non-Fungible Token [NFT] based platform, focused on the England Senior Men’s and Women’s teams.”

As part a long-term strategy for NFT technology, commercial benefits and increased engagements with the football fans and community, were the main drivers leading to the decision.

“The blockchain based digital technology will create new ways for fans to engage and interact with England Teams and reach new global audiences, whilst generating a new stream of income over the long-term, to be invested back into the game,” the FA explained in the statement.

Plans include minting NFTs showing current England player names, nicknames and imagery, alongside other features such as (historical) match footages, FA-owned artefacts and the Three Lions and Lionesses logo.

In April, The U.K. government announced its plans of making the country a global crypto hotspot. Chancellor of the Exchequer Rishi Sunak revealed a number of initiatives which included the Royal Mint to create a non-fungible token (NFT) to be issued this summer.