Twitter’s Rebranding Raises Legal Concerns and Potential Litigation

Twitter’s new rebranding as “X” has prompted legal questions and the possibility of lawsuit for the corporation. The action might cost the business upwards of $100 million in legal fees associated with trademark infringement, according to trademark attorney Josh Gerben.

Potential Lawsuits and Legal Challenges

In the upcoming weeks, Gerben expects trademark infringement actions against “X” to begin showing up in American courtrooms. Because Microsoft and Meta already possess comparable “X” trademarks for various goods and services, the company’s move to change its branding to a single letter has put it directly at odds with other American businesses. This puts “X” in a potentially difficult legal situation because many other businesses could have a case to make against the new name.

Twitter’s intention to change its name to “X” has drawn criticism and astonishment. Tossing away a valuable asset like the Twitter brand in favor of a new property, according to Gerben, is unique in history. The business could have used the trademark without any restrictions by maintaining the Twitter identity.

Elon Musk’s Role and Ambitious Plans

The distinctive blue bird design has been replaced with a black and white “X” emblem, according to Elon Musk, the former CEO of Twitter, who revealed the makeover on July 23. The action was taken after Musk designated X Corp as Twitter’s parent company in March. The renaming, meanwhile, has caused some uncertainty because Musk himself was unable to give a clear explanation of the new name for a retweet.

User Concerns and Ambiguous Future

On the site, users have voiced worries about the rebranding and questioned how well-planned it was. Users are unsure about the platform’s future course in light of Musk’s claim that the “entire financial world” would operate on the X platform and his aspirations to influence “half of the global financial system.”

Following a $44 billion agreement, Musk’s acquisition of Twitter in 2022 has been dogged by controversy. He changed the executive team and gradually phased out the platform’s old verification mechanism, replacing it with a number of expensive alternatives, which made the platform’s problems worse.