Zondacrypto Scores Partnership with Football Giant Juventus
(Originally posted on : Crypto News – iGaming.org )
Italian Serie A foorball club Juventus has partnered up with Zondacrypto, a Poland-based cryptocurrency exchange, marking a significant step towards integrating digital currencies into the football world. This collaboration aligns with the growing trend of football clubs embracing the cryptocurrency sector, showcasing the sport’s changing dynamics with technology.
Previously, Juventus enhanced its fan engagement strategies by partnering with Socios.com in 2018 and expanding this relationship in September 2023. Fan Tokens have been central to this strategy, aiming to deepen fan interactions. Similarly, Inter Milan shifted from a long-standing partnership with Pirelli to Socios for its shirt sponsorship in the 2021-22 season, underscoring the increasing crypto influence in football.
The new deal with Zondacrypto will feature the exchange’s logo on Juventus player jersey sleeves. This move not only highlights the merging of traditional sports sponsorships with modern technology but also cements Zondacrypto’s status as a key player in the digital currency exchange space in Europe. Founded in 2014, Zondacrypto boasts over 1.2 million active users across countries like Italy, Lithuania, Slovakia, Estonia, and Canada.