Young Brazilians Show Growing Interest in Cryptocurrency Investments

A recent survey by Brazilian investment platform Rico highlights a rising trend among young investors in Brazil—cryptocurrency is becoming a significant part of their investment portfolios. The findings indicate that 34.6% of investors aged 24 to 35 hold crypto assets, ranking it as the fourth most preferred investment type.

Crypto Adoption Among Young Investors in Brazil

Cryptocurrency has gained traction among Brazil’s younger generation as a favored investment tool, according to a survey conducted by Rico. The study focused on investment habits among individuals between 24 and 35, revealing that crypto ranks just behind traditional savings, fixed-income products, and stocks in popularity. Of those surveyed, 50% preferred savings accounts, while 41% and 37.2% chose fixed-income products and stocks, respectively. Cryptocurrencies, meanwhile, attracted 34.6% of respondents, positioning it ahead of investment funds, which came in fifth with 33.1%.

Though Rico’s research analyst Antonio Sanches noted that the survey’s findings might not represent the broader young population, they still shed light on emerging preferences among this demographic. He explained, “It is a product that has been consolidated in the lives of Brazilians for a long time and is popular in banks, where investors need to have an account to move money around on a daily basis.”

The study also raised concerns about the increasing interest in betting within this age group. While many young investors are embracing cryptocurrency, some have ventured into betting, a practice that analysts warn carries higher risks and should not be considered an investment. Sanches emphasized the importance of understanding financial products, noting, “Investors need to study and understand financial products. It is important that they know the profitability, liquidity, and risk that the asset offers, something that does not exist in the betting market.”

This survey offers a glimpse into how younger investors in Brazil are diversifying their portfolios with digital assets while navigating the complexities of financial risk.