MicroStrategy Joins Nasdaq-100 Index on December 23

MicroStrategy, the largest corporate holder of Bitcoin, will officially join the Nasdaq-100 index on December 23, thereby cementing the company’s place among some of the most influential firms on the stock exchange, including tech giants like Apple, Microsoft, Amazon, and Alphabet.

The Nasdaq-100 index comprises the top 100 non-financial companies listed on the Nasdaq by market capitalization. MicroStrategy’s inclusion reflects its strong stock performance and its pivot from a software company to a Bitcoin-focused treasury strategy. Over the past year, the company’s stock value has risen over sixfold, aligning with the Nasdaq-100 index’s 30% gain in 2024.

Joining this elite group often boosts a company’s stock visibility. Funds and ETFs that track the Nasdaq-100 will now adjust their holdings to include MicroStrategy, potentially increasing demand for its stock. However, staying in the index requires the company to maintain strong market performance, as underperforming firms like Illumina, Super Micro Computer, and Moderna learned this year when they were removed.

MicroStrategy began acquiring Bitcoin in 2020 to counter declining software revenue and adopt it as a treasury reserve asset. The strategy has paid off, with the company’s market cap now nearing $97.94 billion. Executive Chairman Michael Saylor has been a key figure in this transformation, advocating for Bitcoin as a store of value.

Recently, MicroStrategy added 21,550 Bitcoin to its holdings, purchasing them for $2.1 billion between December 2 and December 8. This brings its total Bitcoin holdings to 423,650 BTC, reinforcing its position as the largest corporate Bitcoin holder.

MicroStrategy isn’t the only new addition to the Nasdaq-100 this year. Palantir Technologies and Axon Enterprise also joined the index, which continues to be a benchmark for high-performing tech and innovation-driven companies.

Being part of the Nasdaq-100 enhances MicroStrategy’s reputation and opens doors for greater institutional investment. While this milestone validates the company’s strategy, it also brings new expectations. Maintaining its position will require continued strong performance in both its stock and its Bitcoin strategy.