MicroStrategy rebrands to Strategy, remains focused on Bitcoin

• Strategy unveils a new Bitcoin logo and orange color scheme representing its Bitcoin strategy
• Saylor is expected to discuss the rebrand during the company’s earnings call on Wednesday evening
• Strategy currently has 471,107 Bitcoin in reserve worth $45.8 billion

MicroStrategy, the largest corporate Bitcoin holder, has announced it’s rebranded to Strategy and unveiled a new Bitcoin logo.

In a post on X, Michael Saylor, co-founder of Strategy, simply said: “new brand, same strategy,” with an image of him in front of the company’s new logo.

New ₿rand, Same Strategy pic.twitter.com/r1LD5FdEjJ

— Michael Saylor⚡️ (@saylor) February 5, 2025

In an announcement released on February 5, Strategy said the rebrand was a “natural evolution of the company, reflecting its focus and broad appeal.” The stylized “B” in the new logo represents Strategy’s Bitcoin strategy while the orange color highlights “energy, intelligence, and Bitcoin,” according to the press release.

Strategy’s stock ticket, MSTB, remains the same.

The rebrand comes ahead of the company’s earnings call on Wednesday evening, during which Saylor is expected to discuss it.

Bitcoin buying strategy

Since 2020, Strategy has employed a Bitcoin buying strategy; however, over the past year, it has ramped up its efforts. In November, Saylor announced that the company was raising $21 billion from a stock sale so it could buy more Bitcoin.

According to data from SaylorTracker, the company currently has 471,107 Bitcoin worth $45.8 billion.

Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to adopt Bitcoin, stating that “Bitcoin represents the greatest digital transformation of the 21st century.”

Other companies following in Strategy’s Bitcoin buying footsteps include Metaplanet, which is aiming to increase its Bitcoin holdings to 10,000 in 2025.