Animoca Brands and DDC Join Forces on Bitcoin Treasury Plan

DDC Enterprise Limited has entered into a new partnership with Animoca Brands, a major name in the Web3 gaming space, to explore Bitcoin-based yield strategies and build a framework for corporate digital asset management. The agreement comes through a non-binding memorandum of understanding (MoU), with Animoca set to allocate up to $100 million in Bitcoin to DDC’s treasury-focused programs.

Good to know

• Animoca Brands is a leading investor and developer in Web3 and blockchain-based gaming.
• The partnership includes up to $100 million in Bitcoin for yield-generating strategies.
• A new Bitcoin Visionary Council has been formed, with Yat Siu joining as a strategic advisor.

While Animoca is best known for its role in building and backing blockchain-based games and metaverse projects, this move shifts focus to Bitcoin’s potential in corporate finance. The deal gives DDC the opportunity to strengthen its Bitcoin accumulation efforts and further its goal of making Bitcoin a functional asset in modern treasury management.

Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, will also join DDC’s newly formed Bitcoin Visionary Council. His experience in both digital gaming and crypto makes him a key asset as DDC shapes its long-term approach.

DDC’s Chairwoman and CEO Norma Chu spoke about the shared vision behind the deal. “This partnership with Animoca Brands marks a transformative step for DDC and reflects our shared vision to accelerate Bitcoin’s role as a pristine monetary asset,” she said. “The addition of Yat Siu to our newly formed Bitcoin Visionary Council brings exceptional industry experience and network value that will strengthen our strategic direction and help guide our treasury and Bitcoin ecosystem initiatives.”

Animoca, known for investments in titles like The Sandbox and Phantom Galaxies, is now expanding its influence beyond gaming. Siu emphasized the financial potential of this partnership, saying:

“Our partnership with DDC enables Animoca Brands to enhance the value of our blockchain technologies and maximize the value of our Bitcoin holdings. Through this partnership, we will focus on developing strategies to enhance Bitcoin’s value proposition, leveraging DDC’s commitment to advancing corporate Bitcoin treasury solutions.”

The MoU outlines a shared effort to develop a system that other public companies can replicate. The plan is to balance risk management with returns, while reinforcing Bitcoin’s place in corporate finance strategy—moving it beyond a passive holding to an actively managed asset.

Yat Siu and Animoca Brands have had a packed week. Just days ago, the company announced a major investment in DigitalX, with Siu stepping into a key advisory position.