Crypto.com CEO Kris Marszalek Launches ai.com

Crypto.com CEO Kris Marszalek has taken his next step beyond digital assets, opening public access to a new artificial intelligence platform built around personal AI agents. The project, hosted at ai.com, entered beta shortly after a high-profile debut during Super Bowl 60.

Good to Know

• ai.com allows users to reserve AI username handles during beta
• Personalized AI agents are released gradually through a queue system
• Super Bowl 60 served as the public launch moment for the platform

ai.com Makes Its Public Debut After Super Bowl 60

The ai.com commercial aired Monday during Super Bowl 60 on NBC, placing the new platform in front of more than 100 million viewers. The ad promoted the beta rollout and introduced the idea of AI agents that handle daily tasks on behalf of users.

Following the broadcast, users gained the ability to register ai.com username handles. Access to fully operational agents remains staged, with new accounts entering a waiting queue before activation.

What the AI Agents Are Built to Do

Marszalek described the agents as practical tools rather than experimental demos. According to him, they can manage emails, schedule meetings, cancel subscriptions, handle shopping tasks, and plan travel. The pitch centers on reducing everyday friction through automation rather than offering novelty features.

He also laid out a broader goal for the project, saying ai.com aims to accelerate artificial general intelligence by building a decentralized network of autonomous, self-improving AI agents designed to carry out real-world tasks for the benefit of humanity.

From Domain Purchase to Product Launch

Marszalek said he acquired the AI-focused domain in April in what was described as the largest publicly disclosed domain sale on record. After securing the address, he assembled a team to turn the concept into a functioning platform and prepare it for market.

Pseudonymous crypto and AI researcher 0xSammy compared the approach to the early growth playbook behind Crypto.com, which expanded rapidly after acquiring a premium domain and backing it with aggressive marketing.

“One of the most recognisable URLs on the internet + 128M eyeballs + a Super Bowl ad = the biggest single-day domain launch in history?”

Traffic Surge and Early Demand

Marszalek said ai.com experienced what he described as insane traffic within hours of going live. The sudden demand briefly knocked the site offline before service stabilized and registrations resumed.

The early spike suggested strong curiosity around consumer-facing AI agents, especially those positioned as personal assistants rather than enterprise tools.

AI Advertising Takes Over Super Bowl 60

ai.com did not appear alone during the broadcast. Google aired a 60-second commercial promoting Gemini AI. Anthropic also ran an ad for its Claude chatbot.

Amazon showcased Alexa AI in its own spot, while Meta highlighted Oakley-branded AI glasses. Together, the ads reflected how artificial intelligence products now compete for mainstream attention on the largest advertising stage of the year.

Competition in the AI Agent Space

Marszalek launch follows a wave of recent AI agent releases. OpenAI rolled out its enterprise-focused agent platform Frontier last week. Software engineer Peter Steinberger released AI agent OpenClaw in November 2025, which gained wider attention in January.

Unlike those tools, ai.com targets consumers first, pairing automation with a high-visibility marketing strategy rarely seen in early AI launches.