AC Milan Extends Partnership with BitMEX

AC Milan, the dominant team in Italian football, has strengthened its connection with cryptocurrency exchange BitMEX, elevating it to new levels. BitMEX has been given the prestigious designation of AC Milan’s premium partner after becoming the team’s first-ever jersey sleeve sponsor in 2021. In addition to their current function as the club’s official cryptocurrency trading partner since 2021, this development represents a new development. Since the signing of the initial sponsorship agreement, BitMEX’s logo has been prominently displayed on the gameday sleeves of both the men’s and women’s AC Milan squad uniforms.

AC Milan’s Groundbreaking NFT Collection

Last year, AC Milan made a bold move by collaborating with design company Fansea to introduce its first NFT collection, which featured a 3D representation of Milan’s renowned shirt. Each NFT cost €45 (about $50) and was made available to fans for purchase as distinct digital assets. The proceeds from the NFT sales were directed towards Fondazione Milan, the team’s charitable arm that actively supports various causes, including humanitarian crises in Ukraine and UNICEF’s endeavors in South Sudan.

Continuing the Journey of Digitization and Growth

The Chief Revenue Officer of AC Milan, Casper Stylsvig, expressed satisfaction with the continuation of the collaboration with BitMEX and emphasized the common dedication to digitalization, innovation, and the club’s overall expansion. Stylsvig emphasized that this partnership is meant to help both the charity endeavors led by Fondazione Milan as well as the advancement of AC Milan.

The extended partnership’s precise financial details are still a secret. MilanNews has previously said that BitMEX was paying AC Milan a sponsorship fee of €5 million (about $5.6 million) yearly. It is clear that such cryptocurrency sponsorships have become increasingly popular in Italian soccer since leading Serie A team Juventus partnered with Bitget in 2021.

In the club’s march toward digitization, the expanded partnership between AC Milan and BitMEX represents a significant advancement. BitMEX has deepened its relationship with the storied football club by becoming the first jersey sleeve sponsor in history and adopting the coveted role of AC Milan’s premium partner. The club’s commitment to embracing innovation and having a positive influence through charity endeavors is further demonstrated with the debut of the ground-breaking NFT collection.