Armstrong Expects Bitcoin Price to Go Past $1 Million

Coinbase co-founder and CEO Brian Armstrong believes Bitcoin’s best days are still ahead, telling Stripe president John Collison in a recorded conversation that BTC could rise to a seven-figure price before the decade ends.

Good to know

• Armstrong says Bitcoin could hit $1 million by 2030 driven by institutional adoption.
• He revealed the U.S. government now holds a strategic Bitcoin reserve under an executive order.
• Coinbase provides crypto services to about 140 government entities worldwide.

Armstrong explained that growing demand, sovereign adoption, and the rise of Bitcoin ETFs are creating conditions for another explosive rally. He said:

“The United States government now has a strategic Bitcoin reserve. If you asked me five years ago, someone would have said, ‘You’re crazy, the United States government is not going to officially hold Bitcoin.’

If they do that, which there’s now an executive order to do, a bunch of other countries are going to do that. We’ve seen a lot of interest from sovereigns. Coinbase provides crypto services to about 140 government entities – federal, state, local and internationally. Governments are now getting more and more engaged in this.”

He also noted that major institutions are currently allocating only about 1% of their portfolios to Bitcoin, saying:

“What would it be to get to 5%-10%? They say regulatory clarity, that’s it. I think we’ll continue to see huge inflows of capital. The exchange-traded funds (ETFs) have been huge.”

Diminishing Risks for Bitcoin

Armstrong argued that Bitcoin’s risks are declining with time. The idea that governments might shut it down has faded, and concerns about flaws in the Bitcoin protocol have eased as the network continues to withstand global scrutiny.

“…one of the big risks is, ‘Is the government going to shut this [Bitcoin] down?’ I think that risk has been severely diminished. And then is there going to be some flaw found in the Bitcoin protocol? I think that’s been severely combed over at this point,” he said.

Bitcoin is currently trading around $115,600, well below the million-dollar level Armstrong envisions but already reflecting strong institutional interest compared to just a few years ago.

As he made clear, for Armstrong, the path to $1 million is less about speculation and more about steady adoption from sovereigns, institutions, and regulated financial products — trends that could define the next phase of Bitcoin’s journey.