Bitcoin Hits Record High but Retail Search Interest Stays Low

(Originally posted on : Crypto News – iGaming.org )

Bitcoin just hit another all-time high, blasting past $119,000. Yet, judging by online behavior, you would not know it. Despite setting new price records in recent days, Bitcoin’s Google search volume is still nowhere near what it was during earlier bull runs.

Good to know

• Bitcoin reached a new high of $119,356 on July 13, 2025.
• Google search interest for “bitcoin” remains far below 2021 levels.
• Retail traders still appear hesitant, despite massive price gains.

While the headlines are filled with talk of six-figure Bitcoin, the retail crowd seems largely absent so far. Google Trendsdata shows a big gap between today’s price action and the kind of hype that surrounded the 2021 peak. In May 2021, the term “bitcoin” hit a score of 100 on Google Trends. Today, that score is only 24 when measured across the past five years.

Even over the last 12 months, the number barely reaches 35. It does rise when zooming in on the last 90 days—hitting 88 on July 11—but by July 13 it had already cooled to 55. And those numbers still pale in comparison to past spikes.

Top-ranking countries for search interest in Bitcoin right now include El Salvador, Switzerland, Nigeria, Austria, and the Netherlands. On a side note, the interest in Bitcoin coming from the Netherlands is fascinating, why specifically that country, we are not sure.

Globally, the trend points to slower retail momentum than many might expect given the current price levels.

Some analysts say the steep price could be part of the problem. A $119,000 headline might make newcomers think they are priced out. The assumption that Bitcoin must be bought whole—rather than in fractions—continues to be a barrier. Even though anyone can buy a small amount, the psychological sticker shock remains.

On a side note, back in 2021, Bitcoin was relatively new for the mainstream and consequentially people wanted to know more about it and therefore took to internet. A lack of search volume for Bitcoin, can simply also mean that people “already know” about Bitcoin and are not trying to find out more by searching the internet. They could be happy enough learning from the mainstream media. Or another one that is very likely, using AI powered tools such as ChatGPT.

The lack of retail buzz stands in contrast to what we saw in 2021, when soaring prices drove online interest, social media chatter, and a wave of first-time buyers. Back then, Google search traffic exploded in sync with the price. Now, institutions appear to be driving much of the momentum, while everyday investors have yet to fully rejoin the game.

The question now is how much higher could Bitcoin go if retail investors do come back in force? In 2021, retail played a huge role in pushing the price to record levels. Today’s market has already reached those levels—without that same retail wave.

Bitcoin’s divisibility, long-term supply cap, and appeal as an alternative to traditional finance remain unchanged. But interest from the average person still lags behind. And if the public starts paying attention again, it could bring a second wave of demand on top of already limited supply.

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