Blockchain Gaming Loses Appeal for Sega

Sega, the iconic gaming company known from game hit Sonic the Hedgehog, looks to be distancing itself from GameFi and blockchain-based ventures. The shift in strategy follows previous announcements about Sega’s careful examination of the play-to-earn gaming models and non-fungible tokens (NFTs) to avoid the perception of a blatant money-making scheme.

During an interview with Bloomberg, Sega’s co-Chief Operating Officer, Shuji Utsumi, cast doubt on the future potential of blockchain technology within the gaming sector. The company’s previous enthusiastic entry into the field has been replaced by apprehension, leading to a cancellation of their plans to roll out proprietary blockchain games. Utsumi addressed this change in direction candidly, challenging the value of a technology that doesn’t bolster fun in gaming.

“The action in play-to-earn games is boring. What’s the point if games are no fun?” he said, revealing the company’s shift in sentiment towards blockchain technology.

Interestingly, Sega had shown reluctance about its participation in the GameFi sector in the past, emphasizing that they would readily back out if the venture was seen merely as a revenue-chasing strategy. This cautious approach appears to have been a guiding factor in their current decision to step back.

However, Sega’s retreat doesn’t spell the end for blockchain games associated with the brand. While the Japanese firm has decided to shield some of its best-known games and intellectual property from blockchain, it remains open to collaborations with third-party developers for blockchain game production. This strategy was reflected last year when the company publicized a collaboration with Double Jump Tokyo, a development house, to create blockchain games featuring some of Sega’s lesser-known IPs.

Though the future of blockchain in gaming remains uncertain, Sega’s shift in strategy indicates a careful, skeptical evaluation of the technology. As the gaming industry continues to adapt and evolve, all eyes will be on how other major players respond to these trends.