Bud Light Launches NFT NFL ‘Kickoff Beers’ Series

Nothing says the excitement of starting a new NFL season like drinking your first beer. That’s why the beer brand that has become synonymous with football has fans across the country excited for the upcoming season. A fan favorite, Bud Light is now also venturing into NFT and the Metaverse.

Start off the season with “Kickoff Beers”, new content with NFL stars

To kick off the NFL season and delight fans wherever they are, Bud Light brings Bud Light’s harmonious voice to life with “Kickoff Beers.” Featuring NFL stars Travis Kelce and George Kittle, Kickoff Beers remixes the iconic NFL theme song with Bud Light’s opening sound. There will be a 15 second version that will air nationally throughout the NFL season.

Bud Light will also bring “Kickoff Beers” to Hard Rock Stadium on opening weekend. Before the kickoff between the Miami Dolphins and the New England Patriots, one lucky fan will open the season with a Bud Light in front of the rest of the fans!

Limited-edition Bud Light NFL packaging returns to Honor Fanbase

Bud Light will release a limited-edition NFL team packs that honor the 24 teams and their fans’ respective rallies and cheers. The new pack also includes a “for the fans” rally fan pack, no matter which team they represent. Starting today, the new limited-edition Bud Light packaging will be available nationwide wherever Bud Light is sold.

Bud Light’s NFL team packs also available in the Metaverse

If Bud Light’s limited-edition NFL team packaging wasn’t enough for real-world fans, now they too can check out the Metaverse. Bud Light has partnered with the NFL to launch Bud Light x NFL Ultimate Fandom, a new NFT series that offers die-hard fans the opportunity to interact with Bud Light and their favorite teams on a whole new level. Each collectible is designed to recreate Bud Light’s limited-edition NFL packaging for all 32 teams in the digital world. Owning a new Bud Light x NFL Ultimate Fandom digital collectible will automatically unlock entry to the Survivor Pick’em tournament, where fans can compete to win a range of prizes including NFL jerseys, a year’s worth of beer, and even the Super Bowl Tickets to LVII. The new series will go on sale later this season.

Alissa Heinerscheid, Vice President of Marketing for Bud Light, said:

“As the official beer sponsor of the NFL and the #1 best-selling beer brand in America, we know there is nothing quite like the excitement of football season coming back. We’re helping fans everywhere start the season right, bringing to life the magical sound of a crisp Bud Light being opened and kickstarting the best time of year.”