Coinbase Prepares Amex Card Tailored for Bitcoin Fans

Coinbase is to introduce a new American Express credit card in the United States this fall — a product designed to speak directly to Bitcoin believers rather than the broader crypto crowd.

Good to Know

• The launch is scheduled for fall 2025, in partnership with American Express.
• The card design and concept highlight the Bitcoin roots and philosophy.
• Reward details and benefits will be revealed closer to launch.

The upcoming card stands apart from typical crypto-linked credit products. Instead of pushing cashback or token rewards, Coinbase’s collaboration with American Express centers on Bitcoin’s identity — its decentralized nature, its origin story, and the ideals behind it. The design reportedly draws inspiration from Bitcoin’s founding ethos, suggesting visual or symbolic features that appeal to those who view Bitcoin as more than a digital asset.

Partnering with American Express also gives Coinbase access to one of the most exclusive merchant networks and a customer base that aligns well with the company’s growing premium product strategy. Most crypto cards today are issued through Visa or Mastercard, making this collaboration a fresh direction for both brands.

While Coinbase already offers card products with cryptocurrency rewards, the new Amex card appears to focus purely on deepening engagement among Bitcoin users. According to CoinDesk, the goal is not only to provide functionality but also to capture the cultural and emotional connection many holders have with Bitcoin itself.

The timing could not be more strategic. With Bitcoin now widely held by institutions through spot ETFs and acceptance growing among merchants, 2025 marks a period of renewed mainstream interest. A Bitcoin-centric credit card gives Coinbase a way to position itself as a lifestyle brand within the digital money movement.

Industry analysts say the product may appeal strongly to Bitcoin maximalists — those who prefer products that stay true to Bitcoin rather than multi-crypto ecosystems. It also highlights how Coinbase is recognizing the distinct identity of the Bitcoin community, separate from the broader digital asset space.

The full details on rewards, fees, and availability are expected later this year, but the direction is clear: Coinbase and American Express are betting on Bitcoin’s legacy — and on the loyalty of those who believe in it.