Crypto exchange Gemini launches Australian arm to tap growing demand

• Crypto exchange Gemini has officially launched its Australian operation.
• The move is a bid to tap into the country’s growing demand for crypto.
• Australia’s crypto adoption rate has risen to 31 percent as of early 2025.

Fresh off a triumphant public debut on the Nasdaq, the cryptocurrency exchange Gemini is embarking on the next chapter of its global expansion, planting its flag firmly in the fertile and rapidly growing market of Australia.

The move, which will see the firm led by the billionaire twins Tyler and Cameron Winklevoss offer its full suite of digital currency services locally, is a powerful bet on the nation’s burgeoning appetite for digital assets.

A new frontier, a local focus

The new operation, officially named Gemini Intergalactic Australia, marks a significant strategic shift for the company.

While Australian customers were previously able to use Gemini’s platform, they were serviced through the firm’s global arm.

Now, with a formal registration with the Australian Transaction Reports and Analysis Centre (AUSTRAC) as a digital currency provider, the company is establishing a dedicated and localized presence.

This is a move driven by clear and compelling market data.

According to a report from the Australian Independent Reserve Cryptocurrency Index, the crypto adoption rate in the country has surged to 31 percent as of early this year, a clear sign of a crypto-savvy population that represents a major market opportunity.

The power of a local presence

For Gemini, the decision to build a local operation is about more than just capturing market share; it’s about building a tailored and optimized experience for Australian users.

The company has already seen promising growth from the region, particularly from its institutional clients.

“We think that there’s enough market opportunity for us to build a local platform,” Saad Ahmed, head of APAC at Gemini, told Reuters on the sidelines of the TOKEN2049 crypto conference.

We have some institutional customers from Australia, and I think that is another area where we’ve seen some growth. So having a team on the ground, building a business which is localised, which is optimised for Australian users… makes sense for us.

The launch is the latest major milestone for the New York City-based company, which successfully raised 425 million dollars in an initial public offering last month.

For the Winklevoss twins’ crypto empire, the move down under is a clear and powerful signal that the era of global expansion has just begun.