Inside new AI crypto Block3’s plan to disrupt the gaming industry

• Block3 is introducing a fundamentally different approach to the gaming industry.
• The project’s native token, BL3, is set to begin its presale on July 1.
• The Block3 token presale is scheduled to run for three months.

The $500 billion gaming industry, long criticised for stagnation and slipping sales, could be nearing a pivotal shift.

In a landscape marked by several sets of challenges, newcomer Block3 is introducing a fundamentally different approach to how games are developed, distributed, and monetised.

Generative AI has recently made headlines in video with tools like Google’s Veo 3. Block3 brings comparable capabilities into gaming.

Its platform enables users to build open-world games through simple text prompts—no coding, design, or development skills needed.

Driving this system is Trinity, a generative gaming engine trained through a decentralised network.

Participants contributing to Trinity’s training are rewarded with blockchain-based incentives, keeping the platform both community-powered and decentralised.

Block3 also launches a “Create2Earn” model, compensating game creators in crypto according to player interaction and engagement.

By merging components of the $20 billion AI crypto space with the $18 billion web3 gaming segment, Block3 envisions a closed-loop ecosystem where both developers and users benefit.

The project’s native token, BL3, is set to begin its presale on July 1.

Why Block3 may disrupt the gaming industry?

Traditional game studios typically follow development cycles spanning 3 to 5 years, with budgets ranging from $50 million to $200 million.

In contrast, Block3 reduces this timeline to seconds, with minimal marginal cost.

Its platform uses AI trained on player behaviour to continuously iterate and adapt games in real time, aiming to optimise engagement.

This proprietary gaming engine leverages reinforcement learning and evolves through input from the community.

Advances in generative AI, such as Gemini and Veo, are accelerating the shift toward realistic, text-to-game experiences.

With the gaming industry’s total addressable market estimated at $665 billion, there is growing demand for scalable content-generation tools.

Retail investors currently have limited access to opportunities at the intersection of AI and gaming—Block3 seeks to address that gap.

The token powering the ecosystem

The BL3 token serves as the core utility within the ecosystem, enabling functions such as creation fees, in-game asset trading, and revenue distribution.

The BL3 token offers investors a liquid and scalable entry into the intersection of artificial intelligence and gaming.

For retail users, it marks one of the first opportunities to access the foundational layers of game development, monetisation, and distribution through a tokenised format.

Value within the Block3 ecosystem is intended to accumulate through various channels, including creation fees, royalties, and in-game marketplace activity.

By consolidating these revenue streams into a single asset, BL3 acts as a broad exposure vehicle tied to the evolution of AI-generated gaming, functioning similarly to an index-like instrument for AI-based entertainment.

The Block3 token presale is scheduled to run for three months, with prices set to increase at regular intervals.

This structure is designed to reward early participants, allowing them to secure tokens at lower valuations ahead of BL3’s planned exchange listing in the fourth quarter.