New Prediction Platform Lets Fans Trade on Pop Culture Outcomes

A new partnership between Crypto.com and Hollywood.com will introduce an entertainment-focused prediction market where users can make and trade predictions tied to movies, TV, music, award shows and other pop-culture moments. The platform will run on Hollywood.com and be operated using Crypto.com’s regulated market infrastructure.

Good to Know

• The platform focuses only on entertainment outcomes—not sports or political events.
• Users will be able to trade event contracts based on pop-culture predictions.
• The system is structured to operate under U.S. regulatory compliance.

The idea behind the partnership is to give fans a way to express their pop-culture predictions in a structured, market-based format. Instead of only reacting online, fans will be able to trade on upcoming entertainment outcomes—whether it’s an award winner, a chart-topping release or the result of a widely watched reality show.

Travis McGhee, Managing Director and Global Head of Capital Markets at Crypto.com, introduced the partnership. He said:

“As prediction markets continue to grow and be part of a customer’s trading and investment strategy, we are excited to partner with a leading entertainment media property to offer customers a new way to engage with their favorite content.

Entertainment fans are some of the most passionate consumers and we look forward to providing them a new, legal prediction market specifically tailored to them through a trusted platform.”

Mitchell Rubenstein, Co-CEO of Hollywood.com, described how the platform gives fans a new voice. He said:

“The success of prediction markets demonstrates the massive appetite for trading on the outcome of future events—and now Hollywood.com is bringing that innovation to entertainment’s biggest stage.

Partnering with Crypto.com, we’re launching the first prediction platform dedicated entirely to movies, TV, video gaming, Broadway, pop culture, and celebrities. Imagine predicting reality show and award show winners, or whether a musical artist will reach #1 on the charts—we’re giving fans a voice in predicting the moments that define entertainment. This isn’t about sports, politics, or financial markets—this is pure entertainment. We’re creating an entirely new way for fans to engage with the content they’re passionate about, and as Hollywood.com, we are excited to lead this transformation with Crypto.com.”

Prediction markets are expanding into mainstream consumer products as they shift from niche finance into cultural engagement platforms. Entertainment-based prediction platforms have been rare, mainly because legal frameworks historically prioritized sports or financial markets. The Crypto.com and Hollywood.com model is positioned to meet regulatory expectations while appealing to everyday fans.

Earlier today, we reported on MyPrize partnering with Crypto.com | Derivatives North America to launch MyPrize Markets, a combined social gaming and prediction platform. The Hollywood.com partnership follows the same ongoing trend: prediction markets connecting with large fan-based communities.

FAQ

When will the platform launch?

Hollywood.com will release launch timing and access details soon.

What kind of predictions can users make?

Award shows, TV competitions, film performance, music charts, celebrity-related outcomes, and other pop-culture events.

Is the platform regulated?

Crypto.com will operate the market under regulated market infrastructure for compliance and consumer safeguards.