OKX Launches Immersive Metaverse Experience ‘Train Like Dias’

OKX, a web3 technology company and the world’s second-largest crypto exchange by trading volume, has launched its first OKX Collective immersive metaverse fan experience called “Train Like Dias.” The platform features OKX ambassador and Manchester City player Rúben Dias and offers fans the opportunity to follow some of Dias’ favorite training techniques and gain access to coaching and performance tips in the OKX Collective metaverse.

Dias, who has played for Manchester City since 2020 and the Portugal national team since 2018, said that the OKX Collective is a unique way to bring fan interactions to the next level, adding that through the metaverse, fans across the globe can get a glimpse into how he prepares for matchday and how they can improve their own game.

The OKX Collective is a virtual metaverse environment that enables fans to participate in web3 firsthand and gain access to special content from Manchester City players Alex Greenwood, Ilkay Gündoğan, Jack Grealish, and Rúben Dias.

According to Haider Rafique, the global chief marketing officer at OKX, the OKX Collective is just getting started, and the possibilities that web3 can offer are vast and only limited by our imagination. He further added that the platform brings fans closer to their favorite players and is an excellent example of what technology can achieve.

Fans who visit the OKX Collective will be treated to exclusive experiences designed around each player’s playing style and personal interests. These include special training content, music, and NFT-based digital experiences. Fans can also participate in competitions within the metaverse to win exciting prizes such as passes to team training, match tickets, and more.

To join the OKX Collective metaverse, fans can visit the official website okx-metaverse.com and create their personalized avatar.