Strategy Added $27.2 Million in Bitcoin Just Before Market Drop

Digital asset treasury firm Strategy, led by Michael Saylor, has purchased another $27.2 million worth of Bitcoin, adding 220 BTC to its growing reserve. The acquisition took place between October 6 and October 12 at an average price of $123,561 per coin, only days before the crypto market suffered a major decline.

Good to Know

• Strategy now holds 640,250 BTC, valued at around $73.69 billion.
• The total cost basis of the Bitcoin reserve is $47.38 billion, averaging $74,000 per coin.
• Funding for the latest purchase came from ATM equity programs STRF, STRK, and STRD.

The timing of the transaction drew attention, as it occurred just before the market crash triggered by President Donald Trump announcing 100% tariffs on China. Bitcoin dropped more than 10%, sliding below $110,000, while the overall crypto market lost roughly $400 billion within a single day. Major altcoins such as Ethereum (ETH) and Solana (SOL) also saw steep losses of 15% to 30%.

Largest Corporate Bitcoin Holder

Strategy, listed on Nasdaq under the ticker MSTR, is recognized as the largest corporate holder of Bitcoin worldwide. The company was the first to adopt Bitcoin as its exclusive treasury asset, building its identity around long-term digital asset management rather than short-term speculation.

At time of writing, Bitcoin is trading at $114,750 according to CoinMarketCap data.