Strategy Expands Bitcoin Holdings With $340 Million Purchase

Strategy, the company co-founded by Michael Saylor, is once again making headlines in the bitcoin world. After a stretch of smaller acquisitions earlier this year, the firm has returned with a massive buy worth more than $340 million. The purchase added 3,081 BTC to its already enormous stash, pushing its total holdings to 632,457 BTC.

According to the latest figures, Strategy has spent $46.5 billion on its bitcoin purchases to date, at an average cost of $73,527 per coin. Despite bitcoin’s sharp drop this week — sliding from over $115,000 to under $111,000 in less than 24 hours — the company is still sitting on nearly $23 billion in unrealized profit. The move underlines Strategy’s long-standing position as the largest corporate holder of bitcoin and shows no signs of slowing down its accumulation strategy.

The buying wasn’t limited to the U.S. On Monday, the so-called “Japanese Strategy,” better known as Metaplanet, also revealed a fresh acquisition. The company’s CEO announced the purchase of 103 BTC for about $11.7 million, paying an average of $113,491 per coin.

While far smaller in scale, Metaplanet’s strategy mirrors Saylor’s approach — steady accumulation of bitcoin as a corporate reserve asset, even in periods of volatility. The firm has styled itself as Japan’s answer to Strategy, positioning bitcoin as a hedge and cornerstone of its long-term financial model.

Both acquisitions highlight a trend that has defined corporate involvement in digital assets over the past two years: large institutions and listed companies continue to expand their bitcoin treasuries regardless of market corrections. For Strategy, the play secures an even greater share of the supply. For Metaplanet, it reinforces its branding as Asia’s most outspoken corporate bitcoin holder.