Talking About Bitcoin Without Sounding Like a Sales Pitch

When it comes to helping people understand the value of Bitcoin—something often called “orangepilling”—the way we communicate matters just as much as what we say. As a community, though, we don’t often pause to think about how to do that well. It’s a gap worth looking at. Daniel Batten, a thoughtful voice in the Bitcoin space, has spent time doing just that. His method focuses less on arguing and more on creating honest, useful conversations. Based on his approach, here are seven simple ways to make your Bitcoin conversations easier, clearer, and more human.

1. Start From Their Perspective

Good conversations begin with listening. Bitcoin is about peer-to-peer exchange, and so is any honest talk about it. Rather than coming in with all the answers, begin by trying to understand where someone is coming from. What are they worried about? What do they already believe? When you take time to understand their view, they’re more likely to hear yours.

2. Avoid Arguments, Offer Clarity

Chances are, you’ve never changed your mind in the middle of a heated debate—and neither will the person you’re talking to. Frustration in your tone can push people away, even if your words seem fine. Instead of arguing, focus on being helpful. When your goal is clarity, not winning, your message comes through more easily.

3. Use Clear, Specific Examples

Bitcoin talk often leans into vague ideas, which can leave people confused. Broad claims like “Bitcoin is better for energy” might raise more questions than answers. Instead, try sharing specific, relatable numbers or stories. For instance, explain how Bitcoin mining already uses over 50% renewable energy and supports grid stability. Details turn concepts into something people can understand.

4. Ask Questions First

It’s tough to explain Bitcoin to someone when you don’t know what they care about. Before making your points, ask where they’re coming from. If someone says, “Bitcoin is bad for the environment,” don’t jump straight to defending it. Agree with the concern and ask if they’ve heard about the link between mining and renewable energy. When you connect Bitcoin to what matters to them, it clicks faster.

5. Pick the Right Environment

Where the conversation happens matters. Debating on Twitter rarely changes minds. Most people there care more about appearances than learning. In-person chats—or even private messages—allow for more honest, relaxed dialogue. Small group conversations work well too, where the tone stays personal and respectful, but you reach more people at once.

6. Frame It Differently

How you present an idea can shape how it’s received. If someone repeats negative headlines about Bitcoin, shift the frame. Remind them that most major innovations—like electricity or the internet—were criticized early on too. That perspective helps them look at Bitcoin’s media coverage through a different lens.

7. Treat It Like a Skill

Talking about Bitcoin isn’t something you’re either naturally good or bad at—it’s something you can learn. Like any skill, you get better by practicing. Think about what went well after each chat. Notice what didn’t work. Stay calm if things go sideways. With repetition and reflection, you’ll improve over time.

Key Takeaway

Helping someone understand Bitcoin isn’t about preaching—it’s about real, thoughtful conversations. When you listen first, speak clearly, and connect your message to what the other person cares about, you’re much more likely to spark curiosity. And like anything else, it gets easier the more you do it.

So the next time someone brings up Bitcoin, pause for a second, ask them what they think, and just have a conversation. We’re all figuring it out together