Trust Wallet Launches “Year 2001” Campaign to Highlight Early Web3 Adoption

Over 130 million people trust Trust Wallet, a top self-custody Web3 wallet, and it has just started a creative social education campaign called “Year 2001.” The goal of this campaign is to draw attention to the fact that, much like the internet in 2001, the crypto and Web3 spaces are still in their infancy. The ad cleverly draws parallels between the Web3 environment of today and the early stages of Web1 and Web2, when widespread adoption was only getting started.

The “Year 2001” campaign features engaging short-form videos with the tagline, “Tell your friends, they’re still early! Web3 is still in the year 2001.” It emphasizes that the current number of crypto users mirrors the 560 million internet users worldwide in 2001. Trust Wallet underscores that just as Web1 and Web2 revolutionized the world, Web3, with its decentralized nature, holds immense potential for those who get involved early.

Empowering Users to Join the Web3 Revolution

Web3 represents the next phase of the internet, built on blockchain technology and offering a decentralized, user-controlled experience. Unlike Web1’s static websites and Web2’s social media-driven content, Web3 envisions a new digital era where users have more control. Trust Wallet’s campaign seeks to demystify this technology and encourage people to become early adopters of this evolving landscape.

Sami Waittinen, Head of Marketing at Trust Wallet, explained the motivation behind the campaign: “The Year 2001 campaign is about empowering users to recognize the immense potential of Web3 and encouraging them to take part in this revolution. We want to demystify the technology and show that there’s still time to be early adopters.”

The campaign is aimed at a wide audience, particularly people who are interested in cryptocurrencies and blockchain technology who are between the ages of 18 and 35. With five films that feature humorous sketches and street interviews, Trust Wallet intends to expand the campaign on TikTok, highlighting the fact that Web3 is still in its early stages of development.