{"id":15807,"date":"2022-12-24T06:39:11","date_gmt":"2022-12-24T06:39:11","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/samsung-is-investing-more-than-35-million-in-latam-focused-metaverse-initiatives-metaverse-bitcoin-news\/"},"modified":"2022-12-24T06:39:11","modified_gmt":"2022-12-24T06:39:11","slug":"samsung-is-investing-more-than-35-million-in-latam-focused-metaverse-initiatives-metaverse-bitcoin-news","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/samsung-is-investing-more-than-35-million-in-latam-focused-metaverse-initiatives-metaverse-bitcoin-news\/","title":{"rendered":"Samsung Is Investing More Than $35 Million in Latam-Focused Metaverse Initiatives \u2013 Metaverse Bitcoin News"},"content":{"rendered":"

(Originally posted on : Bitcoin News )<\/b>
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Samsung, the Korean electronics behemoth, has revealed it is currently investing more than $35 million dollars in metaverse initiatives for the Latam audience. The objective behind this move is to help the brand attract and connect with younger audiences, as part of its digital push and growth marketing strategy.<\/strong><\/p>\n

Samsung\u2019s Metaverse Push in Latam<\/h2>\n

Many companies have started to put their products and their brands in the metaverse, considering it an important part of their marketing strategy. Samsung, one of the biggest electronics companies in the world, has recently revealed it is investing more than $35 million in metaverse initiatives directed at Latam customers.<\/p>\n

In an article<\/a> published on Dec. 20, Anita Caerols, director of marketing and corporate citizenship of Samsung Electronics Chile, explains the motivations behind this virtual reality push for the company. She stated:<\/p>\n

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At Samsung we believe that the metaverse is a concrete commitment to connect with young consumers. That is why we are investing more than US$35 million in initiatives that cover all of Latam.<\/p>\n<\/blockquote>\n

Furthermore, Caerols believes that fully immersive platforms are part of the future of marketing and that for digital natives, the current metaverse is a natural extension of social media platforms, making it a sensible field for Samsung to explore.<\/p>\n

Younger Audiences in the Scope<\/h2>\n

The focus Samsung is putting on the metaverse, and the amount of funds invested in this area, are justified by the marketing vision presented by the company. On this, Caerols explained:<\/p>\n

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If a business needs to speak and connect with young audiences, prospect current and future potential consumers, and engage with new influencers, it is imperative that it be in the metaverse starting now.<\/p>\n<\/blockquote>\n

It is Gen Z and Gen Alpha, audiences that are more accustomed to these platforms, which are the ones Samsung wants to attract to its proposal and its products. According to a Linkedin study, 400 million users are currently dwelling on metaverse platforms every month, with 51% of them being 13 years old or less.<\/p>\n

Samsung\u2019s interest in the virtual world is not new, and the company has already made different moves in order to be a part of some metaverse platforms.<\/p>\n

In October, the company launched<\/a> its \u201cHouse of Sam\u201d experience in Decentraland, allowing users to interact virtually with products of the company.<\/p>\n

In July, Samsung also launched<\/a> another metaverse experience on Roblox, called \u201cSpace Tycoon,\u201d allowing users to be part of a space station where they can build Samsung products with raw materials.<\/p>\n

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\nTags in this story
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Anita Caerols<\/a>, Decentraland<\/a>, gen alpha<\/a>, Gen Z<\/a>, house of sam<\/a>, latam<\/a>, LinkedIn<\/a>, Metaverse<\/a>, Roblox<\/a>, Samsung<\/a>, space tycoon<\/a>, Virtual Reality<\/a><\/div>\n<\/div>\n

What do you think about Samsung\u2019s investments in Latam metaverse initiatives? Tell us in the comments section below.<\/strong><\/em><\/p>\n

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\nSergio Goschenko <\/h6>\n

\nSergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, entering the cryptosphere when the price rise happened during December 2017. Having a computer engineering background, living in Venezuela, and being impacted by the cryptocurrency boom at a social level, he offers a different point of view about crypto success and how it helps the unbanked and underserved.<\/p>\n<\/div>\n<\/div>\n

Image Credits<\/b>: Shutterstock, Pixabay, Wiki Commons, Soos Jozsef \/ Shutterstock.com<\/em><\/p>\n

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Disclaimer<\/strong>: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com<\/a> does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.<\/p>\n<\/div>\n

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