{"id":17591,"date":"2023-02-13T19:03:33","date_gmt":"2023-02-13T19:03:33","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/bakkt-shifts-focus-to-b2b-technology-solutions-plans-to-discontinue-consumer-app-bitcoin-news\/"},"modified":"2023-02-13T19:03:33","modified_gmt":"2023-02-13T19:03:33","slug":"bakkt-shifts-focus-to-b2b-technology-solutions-plans-to-discontinue-consumer-app-bitcoin-news","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/bakkt-shifts-focus-to-b2b-technology-solutions-plans-to-discontinue-consumer-app-bitcoin-news\/","title":{"rendered":"Bakkt Shifts Focus to B2B Technology Solutions, Plans to Discontinue Consumer App \u2013 Bitcoin News"},"content":{"rendered":"

(Originally posted on : Bitcoin News )<\/b>
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Bakkt Holdings Inc. announced Monday that it will solely focus on business-to-business technology solutions and discontinue its consumer application. The company stated that the app will officially be discontinued on March 16, 2023, and app users will continue to have access to all of their assets.<\/strong><\/p>\n

Bakkt Consumer App to Sunset, Loyalty Points Still Accessible Through Other Channels<\/h2>\n

Following Bakkt\u2019s pending acquisition<\/a> of Apex Crypto from Apex Fintech Solutions, the company has announced it is discontinuing its consumer business venture. Bakkt\u2019s consumer platform will shift its focus to provide businesses with crypto and loyalty experiences for their customers through software-as-a-service and application programming interface solutions on a secure and compliant platform. The crypto company refers to this focus as its \u201cbusiness-to-business-to-consumer\u201d strategy.<\/p>\n

\u201cAs we continue to gain traction with our B2B2C strategy, we are laser-focused on providing our partners and clients with seamless solutions that best serve their needs,\u201d Gavin Michael, president and CEO of Bakkt said in a statement<\/a>. \u201cThe discontinuation of the app ensures we are supporting the relationship our partners and clients have with their customers. With this move, we are focusing our investment on our core solutions that have product-market fit and are positioned to scale quickly.\u201d<\/p>\n

Bakkt stated Monday that the pending Apex Crypto acquisition aligns with its business-to-business-to-consumer focus. The company emphasized its commitment to \u201cproviding crypto products to a wide range of client industries.\u201d It added that customers using the consumer app \u201cwill soon be able to access their cash and crypto from any device, both at home and on the go.\u201d Bakkt\u2019s Visa-branded debit cards will also be deactivated on March 16, 2023.<\/p>\n

Bakkt\u2019s app documentation<\/a> explains that the new web experience will have several differences from the consumer application. Loyalty points will no longer be visible, but they are not lost as Bakkt assures that loyalty point rewards can \u201cstill be obtained by visiting the specific loyalty program\u2019s app or website.\u201d Bakkt also noted that there will be additional updates in the future for current consumer app users.<\/p>\n

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\nTags in this story
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ACCESS<\/a>, Apex Crypto<\/a>, Apex Crypto acquisition<\/a>, Apex Fintech Solutions<\/a>, API<\/a>, app documentation<\/a>, Assets<\/a>, B2B technology solutions<\/a>, B2B2C strategy<\/a>, Bakkt<\/a>, Bakkt Crypto<\/a>, Bakkt Holdings Inc.<\/a>, Cash<\/a>, ceo<\/a>, compliant platform<\/a>, consumer app users<\/a>, consumer application<\/a>, consumer business venture<\/a>, core solutions<\/a>, Crypto<\/a>, deactivated<\/a>, discontinue<\/a>, future updates<\/a>, Gavin Michael<\/a>, Go<\/a>, investment<\/a>, loyalty experiences<\/a>, Loyalty Points<\/a>, new web experience<\/a>, pending acquisition<\/a>, product-market fit<\/a>, Rewards<\/a>, SaaS<\/a>, scale quickly<\/a>, secure<\/a>, shift focus<\/a>, specific loyalty program<\/a>, statement<\/a>, Visa-branded debit cards<\/a><\/div>\n<\/div>\n

What do you think of Bakkt\u2019s shift towards a business-to-business-to-consumer focus and the discontinuation of its consumer app? Share your thoughts in the comments below.<\/strong><\/em><\/p>\n

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\nJamie Redman <\/h6>\n

\nJamie Redman is the News Lead at Bitcoin.com News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written more than 6,000 articles for Bitcoin.com News about the disruptive protocols emerging today.

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Image Credits<\/b>: Shutterstock, Pixabay, Wiki Commons<\/em><\/p>\n

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