{"id":18993,"date":"2023-03-21T19:19:27","date_gmt":"2023-03-21T19:19:27","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/crypto-ads-in-belgium-to-feature-punchy-warning-of-risks-new-rules-imply-regulation-bitcoin-news\/"},"modified":"2023-03-21T19:19:27","modified_gmt":"2023-03-21T19:19:27","slug":"crypto-ads-in-belgium-to-feature-punchy-warning-of-risks-new-rules-imply-regulation-bitcoin-news","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/crypto-ads-in-belgium-to-feature-punchy-warning-of-risks-new-rules-imply-regulation-bitcoin-news\/","title":{"rendered":"Crypto Ads in Belgium to Feature \u2018Punchy Warning\u2019 of Risks, New Rules Imply \u2013 Regulation Bitcoin News"},"content":{"rendered":"

(Originally posted on : Bitcoin News )<\/b>
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The financial regulatory body of Belgium has been tasked by the government to regulate advertisements for cryptocurrencies. New rules, set to enter into force in May, oblige advertisers to clearly warn investors of the risks associated with the digital assets. <\/strong><\/p>\n

Belgium Poised to Protect Consumers From Misleading Crypto Advertisements<\/h2>\n

Belgium\u2019s Financial Services and Markets Authority (FSMA<\/a>) has been granted powers to strictly regulate crypto-themed advertising. The new rules, which will be applied in less than two months, are meant to ensure that the risks linked to virtual currencies are \u201csufficiently prominent\u201d in such advertisements, the regulator said in an announcement on Monday.<\/p>\n

A respective regulation issued by the FSMA, which will supervise compliance, has been published in the Belgian Official Gazette on March 17 and will enter into force on May 17, 2023. It prescribes that crypto-related ads must be accurate and not misleading while pointing out the risks.<\/p>\n

It also requires that the FSMA is notified in advance about mass media campaigns, those disseminating advertisements to at least 25,000 consumers. The prior notification would allow the regulatory body to intervene before the start of such campaigns if it deems it necessary to do so.<\/p>\n

\u201cAdvertisements may not emphasize the potential advantages without also providing an accurate indication of the risks, limitations or conditions. Nor may advertisements contain any statements about the future value or return, and must be written in comprehensible language,\u201d the authority elaborated.<\/p>\n

One of the rules supplementing these conditions is that cryptocurrency ads must contain a \u201cshort and punchy warning,\u201d stating: \u201cVirtual currencies, real risks. The only guarantee in crypto is risk.\u201d Furthermore, they will have to feature, reference, or link to a broader warning presenting the various risks in detail.<\/p>\n

The FSMA also intends to do more in regards to financial education about digital assets. It\u2019s currently producing a series of videos devoted to virtual currencies targeting young people. These are part of an educational package that also includes an information sheet for teachers and a quiz for pupils.<\/p>\n

The financial authority\u2019s regulatory move comes after last week Belgium\u2019s former Finance Minister Johan Van Overtveldt called on<\/a> governments to ban cryptocurrencies amid a banking crisis involving two crypto-friendly banks. It also follows the publication of an article in which the head of the Dutch financial regulator vowed<\/a> strict treatment of crypto businesses under EU\u2019s Markets in Crypto Assets (MiCA) law.<\/p>\n

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Ads<\/a>, advertisements<\/a>, Advertising<\/a>, Belgian<\/a>, belgium<\/a>, Crypto<\/a>, crypto ads<\/a>, crypto advertisements<\/a>, Cryptocurrencies<\/a>, Cryptocurrency<\/a>, financial authority<\/a>, Financial Markets<\/a>, financial regulator<\/a>, Financial Services<\/a>, FSMA<\/a>, Regulation<\/a>, Regulations<\/a>, regulator<\/a>, rules<\/a>, virtual assets<\/a>, Virtual Currencies<\/a><\/div>\n<\/div>\n

What are your thoughts on the upcoming crypto advertising rules in Belgium? Tell us in the comments section below. <\/strong><\/em><\/p>\n

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\nLubomir Tassev <\/h6>\n

\nLubomir Tassev is a journalist from tech-savvy Eastern Europe who likes Hitchens\u2019s quote: \u201cBeing a writer is what I am, rather than what I do.\u201d Besides crypto, blockchain and fintech, international politics and economics are two other sources of inspiration.

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Image Credits<\/b>: Shutterstock, Pixabay, Wiki Commons, Werner Lerooy \/ Shutterstock.com<\/em><\/p>\n

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