{"id":20290,"date":"2023-04-27T03:18:00","date_gmt":"2023-04-27T03:18:00","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/man-city-okx-collaboration\/"},"modified":"2023-04-27T03:18:00","modified_gmt":"2023-04-27T03:18:00","slug":"man-city-okx-collaboration","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/man-city-okx-collaboration\/","title":{"rendered":"Man City & OKX Collaboration"},"content":{"rendered":"

(Originally posted on : Crypto News – iGaming.org )<\/b>
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Global Web3 technology powerhouse OKX, in collaboration with Manchester City and their training kit sponsorship, has unveiled an inventive interactive campaign set in the team\u2019s metaverse. By visiting playforthecity.com, enthusiasts can now personalize digital avatars donning Manchester City\u2019s training and warm-up attire, complete with OKX logos.<\/p>\n

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To celebrate this launch, a captivating promotional video showcasing colossal avatars of Manchester City\u2019s star athletes traversing Manchester\u2019s streets and the team\u2019s stadium will be aired across numerous channels during the Premier League match against Arsenal. This video will promote the novel experience and encourage supporters to \u201cPlay for City\u201d while obtaining customized digital avatars outfitted with Manchester City gear and OKX logos.<\/p>\n

The playforthecity.com platform enables users to design personalized avatars within moments, which can then be utilized across over 4,000 metaverse games and applications. By posting their avatars on social media accompanied by the hashtag #playforthecity, participants will be entered into a drawing with fabulous prizes from Manchester City and OKX.<\/p>\n

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Haider Rafique, OKX\u2019s Global Marketing Director, commented, \u201cCollaborating with Manchester City on metaverse experiences introduces a plethora of extraordinary opportunities, and avatars serve as the entry point. This endeavor further exemplifies Manchester City and OKX\u2019s commitment to delivering Web3 experiences that enhance fan engagement and promote OKX\u2019s vision of \u2018the new internet\u2019.\u201d<\/p>\n

Gavin Johnson, City Football Group\u2019s Communications Director, expressed his excitement about the campaign\u2019s launch with OKX and Yahoo. He stated that the collaboration\u2019s collective expertise would enable Manchester City fans worldwide to connect and interact with the team in an unparalleled and compelling manner, adding that they anticipate fans will relish this experience.<\/p>\n

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OKX and Manchester City joined forces with Yahoo to develop the experience, leveraging Yahoo\u2019s remarkable technology and content creation team to bring it to life and deliver it to fans. The Player Me platform was utilized to create the unique AR and avatar experience, with Yahoo producing the promotional video and handling content distribution on DOOH platforms \u2013 digital media found in public spaces \u2013 as well as on tablet, smartphone, and TV-accessible platforms. This effort aims to encourage Manchester City fans to immerse themselves in this innovative experience.<\/p>\n

Josh Partridge, Yahoo\u2019s Director EMEA, highlighted their objective of providing fans with an enjoyable, engaging, and immersive experience that fosters new interaction methods with the team and its athletes via digital touchpoints in the stadium, city, and virtual world. He added that Yahoo\u2019s proficiency in creating top-tier digital content and distributing it to the team\u2019s target audience enables the integration of novel and interactive matchday activities to establish more profound digital connections with fans\u2019 daily lives.<\/p>\n

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This metaverse experience is the latest in a series of offerings from OKX and Manchester City, following R\u00faben Dias\u2019 training session<\/a> and \u0130lkay G\u00fcndo\u011fan\u2019s tactical masterclass in the OKX Collective metaverse. In May, fans can anticipate additional exclusive metaverse experiences featuring Jack Grealish and Alex Greenwood.<\/p>\n<\/p><\/div>\n

Source link <\/a>
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(Originally posted on : Crypto News – iGaming.org ) Global Web3 technology powerhouse OKX, in collaboration with Manchester City and their training kit sponsorship, has unveiled an inventive interactive campaign set in the team\u2019s metaverse. By visiting playforthecity.com, enthusiasts can now personalize digital avatars donning Manchester City\u2019s training and warm-up attire, complete with OKX logos. […]<\/p>\n","protected":false},"author":5,"featured_media":20291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/20290"}],"collection":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/comments?post=20290"}],"version-history":[{"count":0,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/20290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media\/20291"}],"wp:attachment":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media?parent=20290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/categories?post=20290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/tags?post=20290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}