{"id":58098,"date":"2025-08-21T18:10:30","date_gmt":"2025-08-21T18:10:30","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/kanye-wests-yeezy-money-crypto-crashes-61-despite-3b-hype\/"},"modified":"2025-08-21T18:10:30","modified_gmt":"2025-08-21T18:10:30","slug":"kanye-wests-yeezy-money-crypto-crashes-61-despite-3b-hype","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/kanye-wests-yeezy-money-crypto-crashes-61-despite-3b-hype\/","title":{"rendered":"Kanye West\u2019s \u201cYeezy Money\u201d crypto crashes 61% despite $3B hype"},"content":{"rendered":"<p><b>(Originally posted on : CoinJournal: Latest Crypto News, Altcoin News and Cryptocurrency Comparison )<\/b><br \/>\n<\/p>\n<div data-site=\"CoinJournal\">\n<div class=\"-mt-16  mb-8  lg:-mt-20  rounded-md  shadow-md\">\n<div class=\"relative  z-10  post-article-image  rounded  overflow-hidden\" data-site=\"CoinJournal\">\n<picture><source srcset=\"https:\/\/coinjournal.net\/wp-content\/uploads\/imagecache\/2025\/08\/Kanye-Wests-Yeezy-Money-crypto-smartcrop-750x375.webp\" type=\"image\/webp\" media=\"(min-width: 750px)\"\/><source srcset=\"https:\/\/coinjournal.net\/wp-content\/uploads\/imagecache\/2025\/08\/Kanye-Wests-Yeezy-Money-crypto-smartcrop-363x181.webp\" type=\"image\/webp\"\/><source srcset=\"https:\/\/coinjournal.net\/wp-content\/uploads\/imagecache\/2025\/08\/Kanye-Wests-Yeezy-Money-crypto-smartcrop-750x375.png\" type=\"image\/jpeg\" media=\"(min-width: 750px)\"\/><source srcset=\"https:\/\/coinjournal.net\/wp-content\/uploads\/imagecache\/2025\/08\/Kanye-Wests-Yeezy-Money-crypto-smartcrop-363x181.png\" type=\"image\/jpeg\"\/>\n<\/picture>                            <\/div>\n<\/p><\/div>\n<ul>\n<li>Yeezy Money (YZY) hit $3B market cap before crashing over 60% in hours.<\/li>\n<li>Top wallets hold nearly 90% of the supply, sparking rug-pull fears.<\/li>\n<li>Insider trades flipped $450K into $1.5M within launch day.<\/li>\n<\/ul>\n<p>Kanye West\u2019s bold entry into the world of digital assets has taken a dramatic turn.<\/p>\n<p>His Solana-based crypto, Yeezy Money (YZY), launched with fanfare and hype that briefly pushed its market capitalisation to $3 billion.<\/p>\n<div class=\"ad-banner  container  pt-1  px-0  mb-6\" data-partner=\"bitcoinpenguin\">\n        <a href=\"https:\/\/bitcoinpenguins.io\/en?utm_source=coinjournal&amp;utm_medium=banner&amp;utm_campaign=header\" target=\"_blank\" rel=\"nofollow sponsored noopener\"><br \/>\n            <img decoding=\"async\" class=\"p-0  m-0\" src=\"https:\/\/coinjournal.net\/wp-content\/themes\/c1-base\/dist\/img\/ad\/bitcoinpenguin\/en.png\"\/><br \/>\n        <\/a>\n    <\/div>\n<p>However, within hours, the YZY coin\u2019s value collapsed, leaving investors staring at losses of more than 60%.<\/p>\n<p>The launch of Yeezy Money was marked by a mix of celebrity power, technical intrigue, and immediate controversy.<\/p>\n<p>Kanye West, who has rebranded himself as Ye, used his official account to promote the token with a short clip <a href=\"https:\/\/x.com\/kanyewest\/status\/1958354070676402285\">claiming<\/a> \u201cThe official Yeezy token just dropped.\u201d<\/p>\n<p>But what followed was one of the most volatile trading debuts in recent memory.<\/p>\n<h2>From $3 billion peak to freefall<\/h2>\n<p>Moments after launch, the YZY token surged to more than $3 billion in market capitalisation.<\/p>\n<p>At one point, it was trading above $3 per token, sparking a frenzy across Solana-based exchanges.<\/p>\n<p>The hype attracted big names in the crypto space. Arthur Hayes, co-founder of <a href=\"https:\/\/coinjournal.net\/exchanges\/bitmex\/\">BitMEX<\/a>, publicly admitted buying into YZY, at first joking that he hoped West would not \u201crug\u201d him.<\/p>\n<p>Hours later, as prices tumbled, Hayes conceded that he had made a mistake, writing that he should not have traded \u201cshitters\u201d like YZY.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Oopsie \u2026 fam next time pls don\u2019t let me trade shitters like <a href=\"https:\/\/twitter.com\/search?q=%24YZY&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$YZY<\/a>. Should have just kept two-steppin. <a href=\"https:\/\/t.co\/6oiKLNv9Mo\">pic.twitter.com\/6oiKLNv9Mo<\/a><\/p>\n<p>\u2014 Arthur Hayes (@CryptoHayes) <a href=\"https:\/\/twitter.com\/CryptoHayes\/status\/1958417758359601615?ref_src=twsrc%5Etfw\">August 21, 2025<\/a><\/p>\n<\/blockquote>\n<p>Other traders, including leverage specialist James Wynn, also took positions, highlighting how even seasoned market participants can get swept up in celebrity-driven frenzies.<\/p>\n<p>The YZY token rally was very short-lived. Within three hours, the token shed more than 65% of its value, tumbling below $1.20.<\/p>\n<p>By Thursday evening, the coin had fallen even further. CoinMarketCap showed it trading around $0.99, down 61% in a single day.<\/p>\n<p><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" data-source=\"CoinJournal\" class=\"alignnone size-full wp-image-331205\" src=\"https:\/\/coinjournal.net\/wp-content\/uploads\/2025\/08\/YZY-MONEY-price-chart.png\" alt=\"YZY MONEY price chart\" width=\"1459\" height=\"697\"\/><\/p>\n<p>The crash left its market capitalisation hovering near $298 million, a fraction of the peak it had touched just hours earlier.<\/p>\n<p>The heavy trading volume told its own story. In the first 24 hours, YZY recorded nearly $1 billion in trades, with volume surging by more than 37,000%.<\/p>\n<p>For many traders, the swings underscored the risks of a token built more on celebrity hype than demonstrable utility.<\/p>\n<h2>Insider wallets raise alarms<\/h2>\n<p>On-chain analysis quickly highlighted troubling patterns. On-chain data reveals that the top six wallets controlled close to 90% of the total supply.<\/p>\n<p>In fact, one multisignature wallet alone accounted for 87% before distribution. Such concentration has left critics warning of a textbook \u201crug pull\u201d scenario.<\/p>\n<p>LookOnChain, a blockchain analytics firm, flagged several wallets that appeared to have privileged access to the token before the public.<\/p>\n<p>One insider spent about $450,000 in USDC to secure 1.29 million YZY at a low entry price, only to flip the holdings for more than $1.5 million within hours.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">An insider spent 450K <a href=\"https:\/\/twitter.com\/search?q=%24USDC&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$USDC<\/a> to buy 1.89M <a href=\"https:\/\/twitter.com\/search?q=%24YZY&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$YZY<\/a> at $0.24 via 2 wallets, then sold 1.59M <a href=\"https:\/\/twitter.com\/search?q=%24YZY&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$YZY<\/a> for 3.37M <a href=\"https:\/\/twitter.com\/search?q=%24USDC&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$USDC<\/a> at $2.12. <\/p>\n<p>He still holds 303,425 <a href=\"https:\/\/twitter.com\/search?q=%24YZY&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$YZY<\/a>($510K), with a profit of over $3.4M (+760%).<\/p>\n<p>To ensure he got in first, one wallet even paid 129 <a href=\"https:\/\/twitter.com\/search?q=%24SOL&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$SOL<\/a>($24K) in priority fees.\u2026 <a href=\"https:\/\/t.co\/HaUeEjcmSC\">pic.twitter.com\/HaUeEjcmSC<\/a><\/p>\n<p>\u2014 Lookonchain (@lookonchain) <a href=\"https:\/\/twitter.com\/lookonchain\/status\/1958370792343032001?ref_src=twsrc%5Etfw\">August 21, 2025<\/a><\/p>\n<\/blockquote>\n<p>For retail traders who entered later, the story was very different, with some losing hundreds of thousands of dollars after buying into the wrong contracts or chasing inflated prices.<\/p>\n<h2>Kanye\u2019s shifting stance on crypto<\/h2>\n<p>The YZY launch has drawn attention because of Kanye West\u2019s previous comments on digital currencies.<\/p>\n<p>Earlier this year, Kanye dismissed memecoins as scams that exploit fans through hype.<\/p>\n<p>He even claimed that he turned down a $2 million offer to promote a fake cryptocurrency, warning at the time that such schemes \u201cscam the public out of tens of millions of dollars.\u201d<\/p>\n<p>Kanye\u2019s decision to front Yeezy Money, therefore, came as a surprise.<\/p>\n<p>The official website pitched it as the foundation of a new financial ecosystem, complete with Ye Pay, a payment processor meant to undercut traditional card networks, and the YZY Card, a tool for spending in both crypto and fiat.<\/p>\n<p>The platform claimed to be \u201ca new economy, built on chain,\u201d though many observers noted that no working products accompanied the promises.<\/p>\n<p>Despite the turbulence, Yeezy Money has carved out a cultural moment.<\/p>\n<p>Like Donald Trump\u2019s NFT collections or Iggy Azalea\u2019s token launches, West\u2019s venture into crypto underscores the growing crossover between pop culture and digital finance.<\/p>\n<p>Solana itself even saw a boost, rising more than 2% as investors chased the hype.<\/p>\n<div class=\"post-meta\">\n<hr class=\"mb-6\"\/>\n<h6 class=\"text-3xl  mb-4  text-green-300\">Share this article<\/h6>\n<hr class=\"mb-6\"\/>\n<h6 class=\"text-3xl  mb-4  text-green-300\">Categories<\/h6>\n<hr class=\"mb-6\"\/>\n<h6 class=\"text-3xl  mb-4  text-green-300\">Tags<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/coinjournal.net\/news\/kanye-wests-yeezy-money-crypto-crashes-61-despite-3b-hype\/\">Source link <\/a><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Originally posted on : CoinJournal: Latest Crypto News, Altcoin News and Cryptocurrency Comparison ) Yeezy Money (YZY) hit $3B market cap before crashing over 60% in hours. Top wallets hold nearly 90% of the supply, sparking rug-pull fears. Insider trades flipped $450K into $1.5M within launch day. Kanye West\u2019s bold entry into the world of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":58099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/58098"}],"collection":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/comments?post=58098"}],"version-history":[{"count":0,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/58098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media\/58099"}],"wp:attachment":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media?parent=58098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/categories?post=58098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/tags?post=58098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}