{"id":74826,"date":"2026-07-01T23:02:16","date_gmt":"2026-07-01T23:02:16","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/world-cup-trading-turns-prediction-markets-into-crypto-gateway\/"},"modified":"2026-07-01T23:02:16","modified_gmt":"2026-07-01T23:02:16","slug":"world-cup-trading-turns-prediction-markets-into-crypto-gateway","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/world-cup-trading-turns-prediction-markets-into-crypto-gateway\/","title":{"rendered":"World Cup Trading Turns Prediction Markets Into Crypto Gateway"},"content":{"rendered":"<p><b>(Originally posted on : Crypto News &#8211; iGaming.org )<\/b><br \/>\n<\/p>\n<div>\n<p>Prediction markets are pulling people into crypto through sports, not tokens. Bitget Wallet says many Polymarket users first touched blockchain through event contracts tied to real world outcomes.<\/p>\n<hr\/>\n<p><em><strong>Good to know<\/strong><\/em><\/p>\n<ul>\n<li><em><strong>Bitget Wallet studied 857,000 active Polymarket users over 90 days.<\/strong><\/em><\/li>\n<li><em><strong>60 percent had not used blockchain protocols before trading on Polymarket.<\/strong><\/em><\/li>\n<li><em><strong>World Cup markets helped push prediction market volume to new highs in June.<\/strong><\/em><\/li>\n<\/ul>\n<hr\/>\n<h2><strong>Sports Markets Become A Crypto Front Door<\/strong><\/h2>\n<p>Bitget Wallet found that prediction markets now work less like a crypto niche and more like a simple consumer app. Users arrive to trade on football, politics, or financial events, and only later deal with blockchain rails.<\/p>\n<p><em>\u201cPrediction markets are increasingly functioning as an entry point into crypto rather than a niche trading category, with users now entering onchain activity directly through application-level interfaces instead of decentralized exchanges or decentralized finance (DeFi) protocols,\u201d<\/em> Bitget Wallet said.<\/p>\n<p>That pattern looks different from older crypto onboarding. In DeFi, users usually needed wallets, token swaps, gas fees, and some technical knowledge. On Polymarket, the first action can be a World Cup prediction.<\/p>\n<p>Bitget Wallet COO Elvin Kan said that change matters for user behavior.<\/p>\n<p><em>\u201cPrediction markets have completely changed this approach. People come not because of cryptocurrencies, but because they want to make a prediction on an event they are interested in,\u201d<\/em> Kan said.<\/p>\n<p>The numbers show the gap. During the 90 day study, surveyed users recorded almost 1,200 prediction market interactions. They made only about 12 standard decentralized exchange trades in the same period.<\/p>\n<h2><strong>World Cup Trading Lifts Polymarket And Kalshi<\/strong><\/h2>\n<p>Sports now drive much of the prediction market boom. Trading picked up after the 2026 FIFA World Cup began on June 11, and Dune data showed executed prediction market volume reaching $713 million on Saturday.<\/p>\n<p>Polymarket data show more than $3.1 billion in trading volume on the FIFA World Cup winner contract alone. Bernstein had earlier projected the tournament could add more than $3 billion to the sports betting market and another $5 billion to $10 billion in prediction market user volume.<\/p>\n<p>Kalshi also leaned heavily on sports. Over the past 30 days, Kalshi recorded more than $8.5 billion in sports related trading volume, while Polymarket generated more than $4.9 billion in the same segment, according to Defirate.<\/p>\n<p>Growth has also brought attention from regulators. Several US states argue sports prediction markets operate like unlicensed sports betting. Legal actions against operators have now appeared in at least 17 states.<\/p>\n<p>Bitget Wallet still sees a consumer onboarding story behind the legal fight.<\/p>\n<p><em>\u201cThis suggests prediction markets are not simply a new crypto trading vertical, but an application-led onboarding mechanism, where users begin with real-world questions and only later interact with underlying financial infrastructure.\u201d<\/em><\/p>\n<p><em>\u201cAs a result, prediction markets appear to be evolving into one of the first scalable consumer onboarding layers for crypto, where blockchain infrastructure becomes increasingly invisible and user interaction is defined by real-world outcomes rather than financial primitives,\u201d<\/em> the company added.<\/p>\n<p>Reuters also reported that Polymarket has passed $1 billion in annualized revenue, while the platform continues to run on Polygon with liquidity links across Ethereum based chains.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/igaming.org\/crypto\/prediction-markets-become-new-crypto-entry-point-research-shows\/\">Source link <\/a><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Originally posted on : Crypto News &#8211; iGaming.org ) Prediction markets are pulling people into crypto through sports, not tokens. Bitget Wallet says many Polymarket users first touched blockchain through event contracts tied to real world outcomes. Good to know Bitget Wallet studied 857,000 active Polymarket users over 90 days. 60 percent had not used [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":50332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/74826"}],"collection":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/comments?post=74826"}],"version-history":[{"count":0,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/74826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media\/50332"}],"wp:attachment":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media?parent=74826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/categories?post=74826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/tags?post=74826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}