{"id":75080,"date":"2026-07-07T16:48:36","date_gmt":"2026-07-07T16:48:36","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/kucoin-locks-in-exclusive-crypto-deal-with-uae-team-emirates-for-tour-de-france\/"},"modified":"2026-07-07T16:48:36","modified_gmt":"2026-07-07T16:48:36","slug":"kucoin-locks-in-exclusive-crypto-deal-with-uae-team-emirates-for-tour-de-france","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/kucoin-locks-in-exclusive-crypto-deal-with-uae-team-emirates-for-tour-de-france\/","title":{"rendered":"Kucoin Locks In Exclusive Crypto Deal With UAE Team Emirates for Tour de France"},"content":{"rendered":"<p><b>(Originally posted on : Bitcoin News )<\/b><br \/>\n<\/p>\n<div>\n<div class=\"@container mb-[25px] rounded-sm overflow-clip py-0.5 pr-0.5 pl-2.5 bg-success-100\">\n<div class=\"flex flex-col gap-m overflow-clip rounded-[6px] !bg-success-10 p-3 @[420px]:p-m\">\n<h2 class=\"m-0 flex items-center gap-s text-[19px] !text-[#1c1c1c] md:text-[20px]\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" class=\"shrink-0 text-success-100\" aria-hidden=\"true\"><path d=\"M1 1.5h14\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"\/><path d=\"M1 8.5h10\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"\/><\/svg><span>Key Takeaways<\/span><\/h2>\n<ul class=\"m-0 flex list-none flex-col gap-m pl-0\">\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">Kucoin became the exclusive crypto exchange sponsor of UAE Team Emirates for 2026.<\/span><\/li>\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">Isaac del Toro won Stage 2 in Barcelona as Poga\u010dar finished second on July 5.<\/span><\/li>\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">Poga\u010dar is chasing a fifth Tour de France title during Kucoin\u2019s sponsorship debut.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>According to the announcement shared with <span>Bitcoin<\/span>.com News, the <span>crypto<\/span> exchange\u2019s branding now appears across the team\u2019s buses, support vehicles, and fleet cars for the three-week race.<\/p>\n<p>Under the agreement, Kucoin holds exclusive rights in three categories: <span>cryptocurrency<\/span> exchanges, <a href=\"http:\/\/www.bitcoin.com\/get-started\/what-is-a-blockchain\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">blockchain<\/a> trading platforms, and <a href=\"http:\/\/www.bitcoin.com\/get-started\/a-quick-introduction-to-crypto\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">crypto<\/a> wallet services. No other exchange or <a href=\"http:\/\/www.bitcoin.com\/get-started\/what-is-a-blockchain\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">blockchain<\/a> brand can advertise alongside the team during the sponsorship term.<\/p>\n<p>UAE Team Emirates \u2013 XRG counts Tadej Poga\u010dar among its riders. Poga\u010dar has won the Tour de France multiple times and remains one of the sport\u2019s most recognized names.<\/p>\n<h2>Why Kucoin Chose Cycling<\/h2>\n<p>BC Wong, chief executive of Kucoin, tied the partnership to the exchange\u2019s own operating philosophy. \u201cWorld-class achievements are never solitary, they require a dedicated team moving in unison toward a shared vision,\u201d Wong remarked in the statement shared with our news desk. The executive further added that those values have driven Kucoin\u2019s growth and that the exchange plans to support the team\u2019s push for victory.<\/p>\n<p>The Tour de France draws one of the largest global television audiences in sports, running across three weeks each summer. That exposure gives Kucoin visibility in markets where cycling holds cultural weight, including parts of Europe that remain central to <a href=\"http:\/\/www.bitcoin.com\/get-started\/a-quick-introduction-to-crypto\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">crypto<\/a> adoption.<\/p>\n<h2>What This Means<\/h2>\n<p>The sponsorship lands during a Tour that already carries global attention. Isaac del Toro delivered UAE Team Emirates-XRG a stage win in Barcelona on July 5, crossing the line ahead of teammate Tadej Poga\u010dar, who finished second as the team celebrated a one-two result. Poga\u010dar enters this year\u2019s race chasing a fifth Tour title, a mark that would place him alongside cycling legends Jacques Anquetil, Bernard Hinault, Miguel Indur\u00e1in, and Eddy Merckx.<\/p>\n<p>That kind of storyline keeps the team, and now Kucoin\u2019s logo, in front of a large international viewing audience for three weeks. UAE Team Emirates-XRG opened the race with a third-place finish in the Barcelona team time trial, with Poga\u010dar posting the fastest climb time of any rider on stage one. For an exchange competing against dozens of rivals for user attention, that level of sustained coverage offers a different kind of reach than a typical ad campaign.<\/p>\n<h2>More to Come<\/h2>\n<p>Kucoin also said that additional joint activity with UAE Team Emirates \u2013 XRG and Poga\u010dar will roll out later in the 2026 season, though the company did not specify further details.<\/p>\n<p>The sponsorship adds cycling to Kucoin\u2019s existing sports marketing efforts, which the exchange described as part of a broader push to raise its international profile. Neither party disclosed the financial terms of the agreement.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/news.bitcoin.com\/kucoin-locks-in-exclusive-crypto-deal-with-uae-team-emirates-for-tour-de-france\/\">Source link <\/a><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Originally posted on : Bitcoin News ) Key Takeaways Kucoin became the exclusive crypto exchange sponsor of UAE Team Emirates for 2026. Isaac del Toro won Stage 2 in Barcelona as Poga\u010dar finished second on July 5. Poga\u010dar is chasing a fifth Tour de France title during Kucoin\u2019s sponsorship debut. According to the announcement shared [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":75081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/75080"}],"collection":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/comments?post=75080"}],"version-history":[{"count":0,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/75080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media\/75081"}],"wp:attachment":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media?parent=75080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/categories?post=75080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/tags?post=75080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}