{"id":75366,"date":"2026-07-14T01:17:37","date_gmt":"2026-07-14T01:17:37","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/fidelity-bny-goldman-sachs-jpmorgan-morgan-stanley-citi-lead-strategys-bitcoin-banking-adoption\/"},"modified":"2026-07-14T01:17:37","modified_gmt":"2026-07-14T01:17:37","slug":"fidelity-bny-goldman-sachs-jpmorgan-morgan-stanley-citi-lead-strategys-bitcoin-banking-adoption","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/fidelity-bny-goldman-sachs-jpmorgan-morgan-stanley-citi-lead-strategys-bitcoin-banking-adoption\/","title":{"rendered":"Fidelity, BNY, Goldman Sachs, JPMorgan, Morgan Stanley, Citi Lead Strategy&#8217;s Bitcoin Banking Adoption"},"content":{"rendered":"<p><b>(Originally posted on : Bitcoin News )<\/b><br \/>\n<\/p>\n<div>\n<div class=\"@container mb-[25px] rounded-sm overflow-clip py-0.5 pr-0.5 pl-2.5 bg-success-100\">\n<div class=\"flex flex-col gap-m overflow-clip rounded-[6px] !bg-success-10 p-3 @[420px]:p-m\">\n<h2 class=\"m-0 flex items-center gap-s text-[19px] !text-[#1c1c1c] md:text-[20px]\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" class=\"shrink-0 text-success-100\" aria-hidden=\"true\"><path d=\"M1 1.5h14\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"\/><path d=\"M1 8.5h10\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"\/><\/svg><span>Key Takeaways<\/span><\/h2>\n<ul class=\"m-0 flex list-none flex-col gap-m pl-0\">\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">Fidelity led with 71%, followed by BNY at 46% and Goldman Sachs at 45% in Strategy\u2019s new Bitcoin Banking Adoption Index.<\/span><\/li>\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">JPMorgan, Morgan Stanley and Citigroup each scored 43%, despite relying on different combinations of bitcoin-related services.<\/span><\/li>\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">The other listed institutions scored between 13% and 38%, showing uneven adoption across global banking markets.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2>How the Six Leaders Separated From the Field<\/h2>\n<p>Strategy\u2019s new <a href=\"https:\/\/news.bitcoin.com\/strategy-launches-bitcoin-bank-adoption-index-with-32-overall-score\/\">Bitcoin Banking Adoption Index<\/a> put overall adoption at 32%, underscoring how unevenly major financial institutions have integrated bitcoin-related services. Fidelity led with 71%, followed by BNY at 46% and Goldman Sachs at 45%, while JPMorgan, Morgan Stanley, and Citigroup each recorded 43%.<\/p>\n<p>Fidelity\u2019s lead reflected one of the broadest bitcoin-related service offerings among the institutions assessed. The company provides direct <span>crypto<\/span> trading through Fidelity <span>Crypto<\/span>, institutional custody and execution through Fidelity Digital Assets, and the Fidelity Wise Origin <span>Bitcoin<\/span> Fund (FBTC), a spot <span>bitcoin<\/span> exchange-traded fund (<a href=\"https:\/\/news.bitcoin.com\/fidelity-bitcoin-etf-institutional-demand-btc\/\">ETF<\/a>). It also serves as custodian for the fund\u2019s <span>bitcoin<\/span> holdings. Those offerings align with the firm\u2019s leading scores across trading, custody, <span>stablecoins<\/span>, exchange-traded products, and related categories in Strategy\u2019s index.<\/p>\n<p><\/p>\n<p>BNY\u2019s second-place finish reflected its emphasis on institutional digital-asset infrastructure. The bank offers <span>crypto<\/span> <a href=\"https:\/\/www.bny.com\/corporate\/global\/en\/about-us\/newsroom\/press-release\/bny-mellon-launches-new-digital-asset-custody-platform-130305.html\" target=\"_blank\" rel=\"noopener noreferrer\">custody<\/a> through its digital asset platform, enabling institutional clients to hold <span>bitcoin<\/span> and ether alongside traditional assets. The platform also integrates settlement, accounting, and asset-servicing functions. BNY has expanded it to support tokenized assets and on-chain data services, while <a href=\"https:\/\/news.bitcoin.com\/bny-mellon-and-goldman-sachs-target-7t-fund-market-with-digital-asset-tokenization\/\">collaborating<\/a> with Goldman Sachs to tokenize money market fund records. Those initiatives align with its strong scores in custody, tokens, and executive leadership.<\/p>\n<p>Goldman Sachs\u2019 third-place ranking reflected its growing push into institutional <span>bitcoin<\/span> investment products. In April, Goldman Sachs Asset Management <a href=\"https:\/\/news.bitcoin.com\/goldman-sachs-files-for-bitcoin-premium-income-etf-with-covered-call-strategy\/\">filed<\/a> with the U.S. Securities and Exchange Commission (SEC) to launch the Goldman Sachs <span>Bitcoin<\/span> Premium Income ETF, its first <span>bitcoin ETF<\/span>. The proposed fund would seek <span>bitcoin<\/span> exposure while generating income through an options-based strategy. The bank has also expanded its digital-asset platform for tokenized securities and remained active in institutional digital-asset markets, supporting its strong showing in Strategy\u2019s index.<\/p>\n<h2>Three Equal Scores Hide Different Banking Strategies<\/h2>\n<p>JPMorgan, Morgan Stanley, and Citigroup each scored 43%, though they reached that level through different digital-asset strategies. JPMorgan has focused on institutional payments and tokenization through <a href=\"https:\/\/news.bitcoin.com\/jpmorgans-kinexys-chainlink-ondo-finance-demo-atomic-dvp-settlement-for-real-world-assets\/\">Kinexys<\/a>, which offers programmable payments, near-real-time settlement and asset-tokenization services. <a href=\"https:\/\/news.bitcoin.com\/jpmorgans-kinexys-chainlink-ondo-finance-demo-atomic-dvp-settlement-for-real-world-assets\/\">JPM Coin<\/a> enables institutional clients to transfer tokenized bank deposits around the clock, while Kinexys Digital Assets supports tokenized money market funds and other financial assets.<\/p>\n<p>Morgan Stanley has emphasized regulated investment products, offering the <a href=\"https:\/\/news.bitcoin.com\/morgan-stanley-msbt-bitcoin-etf-launch-draws-34m\/\">Morgan Stanley Bitcoin Trust<\/a> (MSBT), a spot <span>bitcoin ETF<\/span>, and providing access to <span>bitcoin<\/span> ETPs through E*TRADE. The firm has also filed with the SEC to <a href=\"https:\/\/news.bitcoin.com\/morgan-stanley-targets-ethereum-and-solana-etf-market-share-amid-intensifying-fee-competition\/\">launch<\/a> the Morgan Stanley Ethereum Trust (MSSE) and the Morgan Stanley <span>Solana<\/span> Trust, both of which remain subject to regulatory approval. Those initiatives align with its strengths in <span>bitcoin<\/span> trading, exchange-traded products, and institutional investment access identified in Strategy\u2019s index.<\/p>\n<p>Citigroup has centered its strategy on institutional payments and digital-asset infrastructure through Citi Token Services, which uses <a href=\"https:\/\/news.bitcoin.com\/citigroup-launches-tokenized-private-share-trading-for-wealthy-global-clients\/\">tokenized<\/a> commercial bank deposits and <a href=\"http:\/\/www.bitcoin.com\/get-started\/what-is-a-smart-contract\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">smart contracts<\/a> for 24\/7 cross-border payments, <a href=\"http:\/\/www.bitcoin.com\/get-started\/what-is-liquidity\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">liquidity<\/a> transfers, and trade finance. The bank has also developed digital-asset custody capabilities and the Citi Integrated Digital Assets Platform. That platform connects its work across digital money, securities, custody, asset servicing, and collateral mobility.<\/p>\n<h2>How the Remaining 19 Institutions Ranked<\/h2>\n<p>Wells Fargo led the rest of the field at 38%, followed by Banco Santander and Soci\u00e9t\u00e9 G\u00e9n\u00e9rale at 35%. Charles Schwab and TD Bank scored 32%, while BNP Paribas, HSBC, Cr\u00e9dit Agricole, and UBS each received 30%. Their profiles generally concentrated on selected trading, <a href=\"http:\/\/www.bitcoin.com\/get-started\/what-is-a-blockchain\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">blockchain<\/a>, token, underwriting, or leadership categories.<\/p>\n<p>Bank of America, Barclays, and Standard Chartered each scored 28%, with State Street at 27%. Mizuho and Deutsche Bank recorded 22%, MUFG scored 18%, and Lloyd\u2019s reached 17%. SMBC and Royal Bank of Canada shared the lowest score at 13%.<\/p>\n<h2>What the Index Still Cannot Show<\/h2>\n<p>The rankings indicate whether capabilities are publicly visible, but they do not measure customer numbers, transaction volumes, assets, revenue or profitability. A service may also be limited to institutional or wealth-management clients, or restricted to particular geographic markets. A high adoption score therefore does not necessarily show how widely each product is available or how extensively customers use it.<\/p>\n<p>Future custody launches, lending products, customer-access disclosures, and corporate <a href=\"https:\/\/www.binance.com\/en\/price\/bitcoin\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">bitcoin<\/a> allocations could change the order of the ranking. For now, Fidelity holds a substantial lead, while BNY, Goldman Sachs, JPMorgan, Morgan Stanley and Citigroup are separated by only three percentage points. Further disclosures could clarify whether those banks are moving toward Fidelity\u2019s broader model or maintaining more specialized digital-asset strategies.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/news.bitcoin.com\/fidelity-bny-goldman-sachs-jpmorgan-morgan-stanley-citi-lead-strategys-bitcoin-banking-adoption\/\">Source link <\/a><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Originally posted on : Bitcoin News ) Key Takeaways Fidelity led with 71%, followed by BNY at 46% and Goldman Sachs at 45% in Strategy\u2019s new Bitcoin Banking Adoption Index. JPMorgan, Morgan Stanley and Citigroup each scored 43%, despite relying on different combinations of bitcoin-related services. The other listed institutions scored between 13% and 38%, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":75367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/75366"}],"collection":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/comments?post=75366"}],"version-history":[{"count":0,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/75366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media\/75367"}],"wp:attachment":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media?parent=75366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/categories?post=75366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/tags?post=75366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}