{"id":75586,"date":"2026-07-18T21:13:22","date_gmt":"2026-07-18T21:13:22","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/coinbase-ceo-brian-armstrong-champions-self-custody-to-reach-1-billion-users\/"},"modified":"2026-07-18T21:13:22","modified_gmt":"2026-07-18T21:13:22","slug":"coinbase-ceo-brian-armstrong-champions-self-custody-to-reach-1-billion-users","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/coinbase-ceo-brian-armstrong-champions-self-custody-to-reach-1-billion-users\/","title":{"rendered":"Coinbase CEO Brian Armstrong Champions Self-Custody to Reach 1 Billion Users"},"content":{"rendered":"<p><b>(Originally posted on : Bitcoin News )<\/b><br \/>\n<\/p>\n<div>\n<div class=\"@container mb-[25px] rounded-sm overflow-clip py-0.5 pr-0.5 pl-2.5 bg-success-100\">\n<div class=\"flex flex-col gap-m overflow-clip rounded-[6px] !bg-success-10 p-3 @[420px]:p-m\">\n<h2 class=\"m-0 flex items-center gap-s text-[19px] !text-[#1c1c1c] md:text-[20px]\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" class=\"shrink-0 text-success-100\" aria-hidden=\"true\"><path d=\"M1 1.5h14\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"\/><path d=\"M1 8.5h10\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\"\/><\/svg><span>Key Takeaways<\/span><\/h2>\n<ul class=\"m-0 flex list-none flex-col gap-m pl-0\">\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">Coinbase\u2019s CEO emphasized self-custody is essential for scaling crypto to the next billion global users.<\/span><\/li>\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">Self-custody bypasses regional friction and serves as the ideal framework to drive AI agentic adoption.<\/span><\/li>\n<li class=\"m-0 flex items-start gap-s !text-[#434248]\"><span class=\"mt-2 size-2 shrink-0 rounded-full bg-success-100\" aria-hidden=\"true\"\/><span class=\"text-body\">Jesse Pollak handed Base leadership to Cobie, pivoting the network to prioritize trading and AI agents.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2>Coinbase CEO Brian Armstrong Stresses Relevance of Self-Custody Wallets To Get Billions into Crypto<\/h2>\n<p>While some <span>crypto<\/span> executives seem to be disturbed by the idea of self-custody, meaning that each user has control of their funds without a middleman servicing them, others highlight the relevance of this ownership strategy for the growth of the <a href=\"http:\/\/www.bitcoin.com\/get-started\/a-quick-introduction-to-crypto\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">crypto<\/a> ecosystem.<\/p>\n<p>Brian Armstrong, CEO of Coinbase, the largest U.S.-based <a href=\"http:\/\/www.bitcoin.com\/get-started\/a-quick-introduction-to-crypto\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">crypto<\/a> exchange, touched on the need for self-custody for cryptocurrnecy adoption to expand beyond developed markets and reach the next billion users.<\/p>\n<p>On social media, Brian explained that<span style=\"box-sizing:border-box;margin:0px;padding:0px\"> while alternatives like the Coinbase app <strong>\u201cworked great in developed countries\u201d<\/strong> with somewhat clear rules, the U.S. accounted for<\/span> only 4% of the global population.<\/p>\n<p><strong>\u201cTo get to 1b+ people benefiting from the open financial system, self custody is the only way. Lower friction onboarding, available globally, scales like software rather than a separate regulated entity + local team per country,\u201d<\/strong> he <a href=\"https:\/\/x.com\/brian_armstrong\/status\/2077764588955951464?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">stated<\/a>.<\/p>\n<p>Furthermore, he pointed out that agentic adoption, one of the future drivers of <a href=\"http:\/\/www.bitcoin.com\/get-started\/what-is-a-blockchain\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">blockchain<\/a> adoption, is the \u201cbetter format\u201d for agents to reach funds to complete their assigned tasks.<\/p>\n<p><strong>\u201cEven in developed countries, self-custody is very important for economic freedom,\u201d<\/strong> Armstrong concluded.<\/p>\n<p>The debate over the relevance of self-custody follows the departure of Jesse Pollak as head of Base, the Coinbase-incubated project that focused first on social features, in what Pollak himself qualified as a <strong>\u201cwrong bet.\u201d<\/strong><\/p>\n<p><strong>\u201cWe\u2019re going to build base into the blockchain for global finance and do everything we can to be the place that the world\u2019s money settles over the next century,\u201d<\/strong> Pollak <a href=\"https:\/\/x.com\/jessepollak\/status\/2077427261586997745?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">stressed<\/a> after announcing that he would step down and hand over the reins of Base to Jordan Fish, known in <a href=\"http:\/\/www.bitcoin.com\/get-started\/a-quick-introduction-to-crypto\/\" class=\"lar_link lar_link_outgoing\" target=\"_blank\" rel=\"noopener noreferrer\">crypto<\/a> circles as Cobie.<\/p>\n<p>Under Cobie\u2019s new lead, Base is expected to pivot to three fundamental pillars: trading, payments, and agents <a href=\"https:\/\/news.bitcoin.com\/coinbase-showcases-progress-toward-all-in-one-financial-platform\/\">under one chain<\/a>.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/news.bitcoin.com\/the-only-way-coinbase-ceo-brian-armstrong-champions-self-custody-to-reach-1-billion-users\/\">Source link <\/a><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Originally posted on : Bitcoin News ) Key Takeaways Coinbase\u2019s CEO emphasized self-custody is essential for scaling crypto to the next billion global users. Self-custody bypasses regional friction and serves as the ideal framework to drive AI agentic adoption. Jesse Pollak handed Base leadership to Cobie, pivoting the network to prioritize trading and AI agents. [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":75587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/75586"}],"collection":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/comments?post=75586"}],"version-history":[{"count":0,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/posts\/75586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media\/75587"}],"wp:attachment":[{"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/media?parent=75586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/categories?post=75586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crowdfundjunction.com\/blog\/wp-json\/wp\/v2\/tags?post=75586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}