{"id":78051,"date":"2026-09-12T04:27:49","date_gmt":"2026-09-12T04:27:49","guid":{"rendered":"https:\/\/crowdfundjunction.com\/blog\/sydney-sweeney-takes-equity-in-novig-for-its-viral-ad\/"},"modified":"2026-09-12T04:27:49","modified_gmt":"2026-09-12T04:27:49","slug":"sydney-sweeney-takes-equity-in-novig-for-its-viral-ad","status":"publish","type":"post","link":"https:\/\/crowdfundjunction.com\/blog\/sydney-sweeney-takes-equity-in-novig-for-its-viral-ad\/","title":{"rendered":"Sydney Sweeney Takes Equity in Novig for Its Viral Ad"},"content":{"rendered":"

(Originally posted on : Bitcoin News )<\/b>
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<\/svg>Key Takeaways<\/span><\/h2>\n
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  • Sydney Sweeney joined Novig as a strategic partner and equity holder, stake undisclosed.<\/span><\/li>\n
  • Novig markets itself on excluding war, death, and politics contracts from its platform.<\/span><\/li>\n
  • Novig requires users to be 21; Kalshi and Polymarket admit traders aged 18 and over.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n

    Viral Ad Came With Cap Table Entry<\/h2>\n

    The campaign ran on Wednesday, the day the NFL season opened, and is Novig\u2019s first national advertising push. In the ad, Sweeney appears nude, covered by footballs, basketballs and hockey equipment, and delivers the line that carries the company\u2019s positioning: \u201cThink you know sports? Prove it. Novig is just sports. So they wanted to show just sports.\u201d Amusingly, the ad cuts to Sweeney on a pool table, too, saying \u201cYou can\u2019t trade this. I just look good here.\u201d She also uses a line chief executive Jacob Fortinsky had posted on X (\u201cNo wars. No death. No politics. Just sports\u201d), which he said the actress helped craft.<\/p>\n

    The commercial went viral within hours, racking up millions of views across X and Instagram, according to Front Office Sports<\/a>. It is explicit enough to carry an adult content warning on the platform. \u201cSydney is great at captivating audiences and being the center of attention,\u201d Fortinsky told the outlet. \u201cIn some sense, it forces us into the national discourse.\u201d He said it was Sweeney who approached Novig, \u201cinterested in some kind of equity partnership,\u201d and that she is now on the cap table. He declined to disclose her ownership stake or what the company paid her to appear in the commercial.<\/p>\n

    Fortinsky also said Sweeney was drawn to Novig because it is sports-only, and that she was \u201cuncomfortable\u201d with some markets other companies in the sector offer, with the language \u201cno betting on wars or deaths, and no politics\u201d appearing in the ad. A group of United States senators moved in August to restrict disaster-linked contracts<\/a> in a CFTC rulemaking fight.<\/p>\n