CoinDCX data reveals India’s rising appetite for diversified digital assets

• CoinDCX users now hold an average of five tokens, up from two to three previously.
• Women investors doubled year on year with broader diversification trends.
• Millennials remain the dominant user base as the average age rises to 32.

Indian crypto investors are showing a stronger preference for diversified digital asset portfolios, marking an early shift toward more deliberate and long-term allocation behaviour.

CoinDCX’s annual report, released on Thursday, suggests that the country’s retail investor base is gradually moving away from the idea that crypto is synonymous with Bitcoin, signalling broader maturity in market participation in 2025.

This trend reflects a market becoming more confident, curious, and willing to explore varied opportunities across the expanding digital ecosystem.

The exchange found that the average user now holds around five tokens, compared with two to three in 2022.

This steady expansion of holdings indicates a growing awareness of portfolio construction and a willingness to explore different parts of the crypto market beyond the most established assets.

Layer-1 tokens lead activity

CoinDCX reported that layer-1 assets accounted for 43.3% of portfolio volumes.

Bitcoin, priced at $93,133, held a 26.5% share of allocations. Memecoins made up 11.8% of user portfolios, showing that speculative interest remains a part of broader diversification trends.

According to the exchange, Indian traders have become increasingly comfortable navigating different digital asset categories as adoption widens across the country.

The report noted that crypto is emerging as a natural extension of the financial products already familiar to many users.

Millennials dominate participation

The platform’s user base is ageing upward, with the average trader now 32 years old. Millennials continue to make up the majority of users, outpacing Gen Z in adoption, though younger traders remain active.

Gen Z users, aged 18 to 24, tend to favour emerging narratives such as layer-2 ecosystems, memecoins, and non-fungible tokens. Their behaviour reflects a greater appetite for thematic or speculative sectors.

CoinDCX also saw its number of women investors double year on year. These users are diversifying beyond Bitcoin and Ether, priced at $3,183, into tokens such as Solana at $143.04 and Sui at $1.67.

Founded in 2018 and backed by Coinbase, CoinDCX is one of India’s largest crypto exchanges with more than 20 million registered users. It remains a key gateway for retail access to digital assets.

India shows wide but shallow adoption

CoinDCX noted that India continues to lead in early indicators of digital asset awareness, including mobile-first trading behaviour and high engagement across educational content on the platform.

These signals reflect strong nationwide interest in crypto as a financial category.

However, the exchange found that deeper, research-driven participation remains limited. Many users enter the market through popular assets or trending narratives rather than sustained ecosystem involvement.

As a result, the platform characterised India’s adoption as “wide” but not yet “deep”.

CoinDCX said the country is still in the early stages of its digital asset journey, leaving significant room for education, innovation, and long-term growth as user sophistication develops.